Palermo's Consumer Insights

Who buys Palermo's? A Palermo's consumer is generally slightly lower income, Caucasian, and senior age. Palermo's consumers are more likely to purchase Palermo's during larger pantry stocking trips. Brands such as Arnold, Fresh Express, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Palermo's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.94
% of Basket $ (median)
13.2%
Total Basket $ (median)
$60.23

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Palermo's Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
94
35-44
91
45-54
123
55-64
112
65+
128
African American
74
Asian
53
Caucasian
108
Hispanic
95
demographic
index
Has Kids
93
No Kids
115
- $20k
85
$20k-40k
82
$40k-60k
119
$60k-80k
99
$80k-100k
91
$100k-125k
116
$125k +
100
No College
80
College
99
Adv. Degree
131

Understand Palermo's Consumer Behavior

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Palermo's Basket Affinity & Size

brand
basket affinity
Arnold 6.2x
Fresh Express 6.1x
Totino's Pizza Rolls 6.0x
Yoplait Light 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
429

Where is Palermo's Purchased?

channels
index
Club
57
Dollar
1
Drug
139
Food
230
Gas & Convenience
3
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Red Baron 1.7x
Arnold 1.7x
Bertolli 1.6x

How Did They Pay?

method
index
Cash
109
Credit
102
Debit
91
Food Stamps
119

When is Palermo's Purchased?

day of week
Sun
18.6%
Mon
12.1%
Tue
11.9%
Wed
14.3%
Thu
11.3%
Fri
14.2%
Sat
17.6%
time of day
Morning
13.0%
Noon
17.5%
Afternoon
32.7%
Evening
31.1%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Palermo's consumers purchase?

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Why do Palermo's consumers try new brands?

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Where do Palermo's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Palermo's Target Market

Arrow and target

Who actually buys Palermo's? Do these consumers match the intended target market of Palermo's?

Thought bubble

What motivates the target market to purchase Palermo's?

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What other target market should Palermo's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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