Palermo's Consumer Insights

Who buys Palermo's?

A Palermo's consumer is generally slightly lower income, Caucasian, and senior age. Palermo's consumers are more likely to purchase Palermo's during larger pantry stocking trips. Brands such as Arnold, Fresh Express, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Palermo's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.94
% of Basket $ (median)
13.2%
Total Basket $ (median)
$60.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palermo's Consumer Demographics

demographic
index
Female
99
Male
108
<24
62
25-34
94
35-44
91
45-54
123
55-64
112
65+
128
African American
74
Asian
53
Caucasian
108
Hispanic
95
demographic
index
Has Kids
93
No Kids
115
- $20k
85
$20k-40k
82
$40k-60k
119
$60k-80k
99
$80k-100k
91
$100k-125k
116
$125k +
100
No College
80
College
99
Adv. Degree
131

Understand Palermo's Consumer Behavior

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Palermo's Basket Affinity & Size

brand
basket affinity
Arnold 6.2x
Fresh Express 6.1x
Totino's Pizza Rolls 6.0x
Yoplait Light 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
429

Where is Palermo's Purchased?

channels
index
Club
57
Dollar
1
Drug
139
Food
230
Gas & Convenience
3
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Red Baron 1.7x
Arnold 1.7x
Bertolli 1.6x

How Did They Pay?

method
index
Cash
109
Credit
102
Debit
91
Food Stamps
119

When is Palermo's Purchased?

day of week
Sun
18.6%
Mon
12.1%
Tue
11.9%
Wed
14.3%
Thu
11.3%
Fri
14.2%
Sat
17.6%
time of day
Morning
13.0%
Noon
17.5%
Afternoon
32.7%
Evening
31.1%
Late
5.7%

About Our Palermo's Consumer Insights

How do we know who buys Palermo's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Palermo's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.