Pall Mall Consumer Insights

Who buys Pall Mall?

A Pall Mall consumer is generally very low income, Caucasian, and upper middle age. Pall Mall consumers are more likely to purchase Pall Mall during smaller grocery trips. Brands such as Marlboro, Mountain Dew, and Hostess also tend to be purchased in the same trip. See sample consumer insights data below.

Pall Mall Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.58
% of Basket $ (median)
65.8%
Total Basket $ (median)
$11.53

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pall Mall Consumer Demographics

demographic
index
Female
92
Male
179
<24
53
25-34
83
35-44
85
45-54
153
55-64
119
65+
87
African American
80
Asian
48
Caucasian
116
Hispanic
22
demographic
index
Has Kids
69
No Kids
170
- $20k
220
$20k-40k
163
$40k-60k
134
$60k-80k
76
$80k-100k
58
$100k-125k
41
$125k +
21
No College
175
College
95
Adv. Degree
37

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Pall Mall Basket Affinity & Size

brand
basket affinity
Marlboro 62.1x
Mountain Dew 25.5x
Hostess 22.4x
Reese's 22.0x
basket size
index
Urgent Need (1-2 Items)
154
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
38
Pantry Stocking (21+ Items)
20

Where is Pall Mall Purchased?

channels
index
Club
67
Dollar
69
Drug
284
Food
34
Gas & Convenience
3898
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.7x
Marlboro Gold Pack 3.3x
Maxwell House 2.0x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
83
Credit
112
Debit
111
Food Stamps
13

When is Pall Mall Purchased?

day of week
Sun
11.7%
Mon
13.7%
Tue
13.1%
Wed
14.2%
Thu
13.3%
Fri
19.3%
Sat
14.6%
time of day
Morning
19.6%
Noon
15.1%
Afternoon
33.2%
Evening
24.9%
Late
7.2%

About Our Pall Mall Consumer Insights

How do we know who buys Pall Mall? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pall Mall consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.