Pall Mall Consumer Insights

Who buys Pall Mall?

A Pall Mall consumer is generally very low income, Caucasian, and upper middle age. Pall Mall consumers are more likely to purchase Pall Mall during smaller grocery trips. Brands such as Marlboro, Mountain Dew, and Hostess also tend to be purchased in the same trip. Sample consumer insights data below.

Pall Mall Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.58
% of Basket $ (median)
65.8%
Total Basket $ (median)
$11.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pall Mall Consumer Demographics

demographic
index
Female
92
Male
179
<24
53
25-34
83
35-44
85
45-54
153
55-64
119
65+
87
African American
80
Asian
48
Caucasian
116
Hispanic
22
demographic
index
Has Kids
69
No Kids
170
- $20k
220
$20k-40k
163
$40k-60k
134
$60k-80k
76
$80k-100k
58
$100k-125k
41
$125k +
21
No College
175
College
95
Adv. Degree
37

Understand Pall Mall Consumer Behavior

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Pall Mall Basket Affinity & Size

brand
basket affinity
Marlboro 62.1x
Mountain Dew 25.5x
Hostess 22.4x
Reese's 22.0x
basket size
index
Urgent Need (1-2 Items)
154
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
38
Pantry Stocking (21+ Items)
20

Where is Pall Mall Purchased?

channels
index
Club
67
Dollar
69
Drug
284
Food
34
Gas & Convenience
3898
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.7x
Marlboro Gold Pack 3.3x
Maxwell House 2.0x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
83
Credit
112
Debit
111
Food Stamps
13

When is Pall Mall Purchased?

day of week
Sun
11.7%
Mon
13.7%
Tue
13.1%
Wed
14.2%
Thu
13.3%
Fri
19.3%
Sat
14.6%
time of day
Morning
19.6%
Noon
15.1%
Afternoon
33.2%
Evening
24.9%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pall Mall consumers purchase?

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Why do Pall Mall consumers try new brands?

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Where do Pall Mall consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pall Mall Target Market

Arrow and target

Who actually buys Pall Mall? Do these consumers match the intended target market of Pall Mall?

Thought bubble

What motivates the target market to purchase Pall Mall?

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What other target market should Pall Mall look at?

venn diagram

Which other brands have a similar target market?

About Our Pall Mall Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.