Pall Mall Blue Consumer Insights

Who buys Pall Mall Blue?

A Pall Mall Blue consumer is generally very low income, Caucasian, and upper middle age. Pall Mall Blue consumers are more likely to purchase Pall Mall Blue during smaller grocery trips. Brands such as Marlboro Gold Pack, Bud Light, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Pall Mall Blue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.22
% of Basket $ (median)
66.4%
Total Basket $ (median)
$10.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pall Mall Blue Consumer Demographics

demographic
index
Female
90
Male
202
<24
27
25-34
120
35-44
90
45-54
121
55-64
78
65+
35
African American
30
Asian
43
Caucasian
120
Hispanic
27
demographic
index
Has Kids
72
No Kids
164
- $20k
240
$20k-40k
197
$40k-60k
97
$60k-80k
63
$80k-100k
70
$100k-125k
50
$125k +
16
No College
172
College
97
Adv. Degree
32

Understand Pall Mall Blue Consumer Behavior

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Pall Mall Blue Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 28.4x
Bud Light 20.7x
Dr. Pepper 14.0x
Marlboro 12.7x
basket size
index
Urgent Need (1-2 Items)
151
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
41
Pantry Stocking (21+ Items)
27

Where is Pall Mall Blue Purchased?

channels
index
Club
39
Dollar
161
Drug
421
Food
35
Gas & Convenience
3242
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.1x
Marlboro 3.3x
Monster Energy 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
106
Credit
108
Debit
102
Food Stamps
22

When is Pall Mall Blue Purchased?

day of week
Sun
13.9%
Mon
13.7%
Tue
13.5%
Wed
13.5%
Thu
12.7%
Fri
16.6%
Sat
16.0%
time of day
Morning
18.5%
Noon
14.3%
Afternoon
32.7%
Evening
26.6%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pall Mall Blue consumers purchase?

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Why do Pall Mall Blue consumers try new brands?

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Where do Pall Mall Blue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pall Mall Blue Target Market

Arrow and target

Who actually buys Pall Mall Blue? Do these consumers match the intended target market of Pall Mall Blue?

Thought bubble

What motivates the target market to purchase Pall Mall Blue?

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What other target market should Pall Mall Blue look at?

venn diagram

Which other brands have a similar target market?

About Our Pall Mall Blue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.