Pall Mall Blue Consumer Insights

Who buys Pall Mall Blue?

A Pall Mall Blue consumer is generally very low income, Caucasian, and upper middle age. Pall Mall Blue consumers are more likely to purchase Pall Mall Blue during smaller grocery trips. Brands such as Marlboro Gold Pack, Bud Light, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Pall Mall Blue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.22
% of Basket $ (median)
66.4%
Total Basket $ (median)
$10.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pall Mall Blue Consumer Demographics

demographic
index
Female
90
Male
202
<24
27
25-34
120
35-44
90
45-54
121
55-64
78
65+
35
African American
30
Asian
43
Caucasian
120
Hispanic
27
demographic
index
Has Kids
72
No Kids
164
- $20k
240
$20k-40k
197
$40k-60k
97
$60k-80k
63
$80k-100k
70
$100k-125k
50
$125k +
16
No College
172
College
97
Adv. Degree
32

Understand Pall Mall Blue Consumer Behavior

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Pall Mall Blue Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 28.4x
Bud Light 20.7x
Dr. Pepper 14.0x
Marlboro 12.7x
basket size
index
Urgent Need (1-2 Items)
151
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
41
Pantry Stocking (21+ Items)
27

Where is Pall Mall Blue Purchased?

channels
index
Club
39
Dollar
161
Drug
421
Food
35
Gas & Convenience
3242
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.1x
Marlboro 3.3x
Monster Energy 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
106
Credit
108
Debit
102
Food Stamps
22

When is Pall Mall Blue Purchased?

day of week
Sun
13.9%
Mon
13.7%
Tue
13.5%
Wed
13.5%
Thu
12.7%
Fri
16.6%
Sat
16.0%
time of day
Morning
18.5%
Noon
14.3%
Afternoon
32.7%
Evening
26.6%
Late
7.9%

About Our Pall Mall Blue Consumer Insights

How do we know who buys Pall Mall Blue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pall Mall Blue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.