Pall Mall Green Consumer Insights

Who buys Pall Mall Green? Pall Mall Green consumers are generally very low income, African American, and older age. Pall Mall Green consumers are more likely to purchase Pall Mall Green during smaller grocery trips. Brands such as Marlboro, Marlboro Gold Pack, and Diet Coke also tend to be purchased in the same trip. Sample consumer insights data below.

Pall Mall Green Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.95
% of Basket $ (median)
70.8%
Total Basket $ (median)
$11.22

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Pall Mall Green Consumer Demographics

demographic
index
Female
88
Male
217
<24
58
25-34
84
35-44
81
45-54
150
55-64
157
65+
48
African American
161
Asian
67
Caucasian
109
Hispanic
11
demographic
index
Has Kids
69
No Kids
171
- $20k
220
$20k-40k
146
$40k-60k
134
$60k-80k
73
$80k-100k
57
$100k-125k
63
$125k +
28
No College
144
College
99
Adv. Degree
52

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Pall Mall Green Basket Affinity & Size

brand
basket affinity
Marlboro 22.6x
Marlboro Gold Pack 17.1x
Diet Coke 14.2x
Monster Energy 13.7x
basket size
index
Urgent Need (1-2 Items)
172
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
28
Pantry Stocking (21+ Items)
25

Where is Pall Mall Green Purchased?

channels
index
Club
122
Dollar
14
Drug
257
Food
27
Gas & Convenience
3908
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.7x
Marlboro 3.5x
Red Bull 2.2x
Monster Energy 2.1x

How Did They Pay?

method
index
Cash
69
Credit
124
Debit
108
Food Stamps
9

When is Pall Mall Green Purchased?

day of week
Sun
10.3%
Mon
13.9%
Tue
14.6%
Wed
14.2%
Thu
13.3%
Fri
20.1%
Sat
13.6%
time of day
Morning
19.9%
Noon
15.0%
Afternoon
30.6%
Evening
27.5%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pall Mall Green consumers purchase?

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Why do Pall Mall Green consumers try new brands?

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Where do Pall Mall Green consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pall Mall Green Target Market

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Who actually buys Pall Mall Green? Do these consumers match the intended target market of Pall Mall Green?

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What motivates the target market to purchase Pall Mall Green?

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What other target market should Pall Mall Green look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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