Pall Mall Orange Consumer Insights

Who buys Pall Mall Orange?

A Pall Mall Orange consumer is generally slightly lower income, Caucasian, and senior age. Pall Mall Orange consumers are more likely to purchase Pall Mall Orange during smaller grocery trips. Brands such as Diet Coke, Pringles, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Pall Mall Orange Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.78
% of Basket $ (median)
92.3%
Total Basket $ (median)
$12.77

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pall Mall Orange Consumer Demographics

demographic
index
Female
102
Male
81
<24
22
25-34
34
35-44
35
45-54
249
55-64
195
65+
410
African American
21
Asian
43
Caucasian
120
Hispanic
15
demographic
index
Has Kids
65
No Kids
179
- $20k
149
$20k-40k
119
$40k-60k
176
$60k-80k
120
$80k-100k
77
$100k-125k
7
$125k +
7
No College
72
College
122
Adv. Degree
24

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Pall Mall Orange Basket Affinity & Size

brand
basket affinity
Diet Coke 31.3x
Pringles 23.7x
Mountain Dew 17.7x
Cottonelle 14.5x
basket size
index
Urgent Need (1-2 Items)
191
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
23
Pantry Stocking (21+ Items)
14

Where is Pall Mall Orange Purchased?

channels
index
Club
29
Dollar
24
Drug
452
Food
13
Gas & Convenience
3984
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.2x
Marlboro 3.2x
Hellmann's 2.0x
Maxwell House 2.0x

How Did They Pay?

method
index
Cash
71
Credit
106
Debit
125
Food Stamps
3

When is Pall Mall Orange Purchased?

day of week
Sun
9.9%
Mon
11.0%
Tue
11.2%
Wed
14.5%
Thu
15.3%
Fri
22.7%
Sat
15.3%
time of day
Morning
20.6%
Noon
18.2%
Afternoon
35.4%
Evening
20.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pall Mall Orange consumers purchase?

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Why do Pall Mall Orange consumers try new brands?

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Where do Pall Mall Orange consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pall Mall Orange Target Market

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Who actually buys Pall Mall Orange? Do these consumers match the intended target market of Pall Mall Orange?

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What motivates the target market to purchase Pall Mall Orange?

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What other target market should Pall Mall Orange look at?

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Which other brands have a similar target market?

About Our Pall Mall Orange Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.