Pall Mall Red Consumer Insights

Who buys Pall Mall Red?

A Pall Mall Red consumer is generally very low income, African American, and upper middle age. Pall Mall Red consumers are more likely to purchase Pall Mall Red during smaller grocery trips. Brands such as Marlboro Gold Pack, Utz, and Marlboro also tend to be purchased in the same trip. See sample consumer insights data below.

Pall Mall Red Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.24
% of Basket $ (median)
73.7%
Total Basket $ (median)
$11.18

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pall Mall Red Consumer Demographics

demographic
index
Female
90
Male
193
<24
96
25-34
64
35-44
106
45-54
136
55-64
130
65+
16
African American
139
Asian
60
Caucasian
110
Hispanic
22
demographic
index
Has Kids
74
No Kids
160
- $20k
202
$20k-40k
164
$40k-60k
180
$60k-80k
51
$80k-100k
39
$100k-125k
45
$125k +
12
No College
262
College
74
Adv. Degree
35

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Pall Mall Red Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 86.2x
Utz 37.6x
Marlboro 36.7x
Bud Light 31.8x
basket size
index
Urgent Need (1-2 Items)
163
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
23
Pantry Stocking (21+ Items)
22

Where is Pall Mall Red Purchased?

channels
index
Club
123
Dollar
1
Drug
157
Food
32
Gas & Convenience
4323
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.6x
Marlboro Gold Pack 3.4x
Monster Energy 2.3x
Red Bull 2.1x

How Did They Pay?

method
index
Cash
68
Credit
113
Debit
118
Food Stamps
11

When is Pall Mall Red Purchased?

day of week
Sun
10.5%
Mon
13.0%
Tue
12.6%
Wed
14.8%
Thu
12.1%
Fri
22.7%
Sat
14.4%
time of day
Morning
21.7%
Noon
11.9%
Afternoon
34.6%
Evening
23.5%
Late
8.3%

About Our Pall Mall Red Consumer Insights

How do we know who buys Pall Mall Red? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pall Mall Red consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.