Pall Mall Red Consumer Insights

Who buys Pall Mall Red? A Pall Mall Red consumer is generally very low income, African American, and upper middle age. Pall Mall Red consumers are more likely to purchase Pall Mall Red during smaller grocery trips. Brands such as Marlboro Gold Pack, Utz, and Marlboro also tend to be purchased in the same trip. Sample consumer insights data below.

Pall Mall Red Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.24
% of Basket $ (median)
73.7%
Total Basket $ (median)
$11.18

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  • Attitudinal surveys
  • Recent demographic data

Pall Mall Red Consumer Demographics

demographic
index
Female
90
Male
193
<24
96
25-34
64
35-44
106
45-54
136
55-64
130
65+
16
African American
139
Asian
60
Caucasian
110
Hispanic
22
demographic
index
Has Kids
74
No Kids
160
- $20k
202
$20k-40k
164
$40k-60k
180
$60k-80k
51
$80k-100k
39
$100k-125k
45
$125k +
12
No College
262
College
74
Adv. Degree
35

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Pall Mall Red Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 86.2x
Utz 37.6x
Marlboro 36.7x
Bud Light 31.8x
basket size
index
Urgent Need (1-2 Items)
163
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
23
Pantry Stocking (21+ Items)
22

Where is Pall Mall Red Purchased?

channels
index
Club
123
Dollar
1
Drug
157
Food
32
Gas & Convenience
4323
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.6x
Marlboro Gold Pack 3.4x
Monster Energy 2.3x
Red Bull 2.1x

How Did They Pay?

method
index
Cash
68
Credit
113
Debit
118
Food Stamps
11

When is Pall Mall Red Purchased?

day of week
Sun
10.5%
Mon
13.0%
Tue
12.6%
Wed
14.8%
Thu
12.1%
Fri
22.7%
Sat
14.4%
time of day
Morning
21.7%
Noon
11.9%
Afternoon
34.6%
Evening
23.5%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pall Mall Red consumers purchase?

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Why do Pall Mall Red consumers try new brands?

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Where do Pall Mall Red consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pall Mall Red Target Market

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Who actually buys Pall Mall Red? Do these consumers match the intended target market of Pall Mall Red?

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What motivates the target market to purchase Pall Mall Red?

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What other target market should Pall Mall Red look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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