Palmer's Consumer Insights

Who buys Palmer's?

A Palmer's consumer is generally very low income, African American, and adolescent age. Palmer's consumers are more likely to purchase Palmer's during larger pantry stocking trips. Brands such as Olay, Glade, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Palmer's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
10.7%
Total Basket $ (median)
$43.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Palmer's Consumer Demographics

demographic
index
Female
100
Male
100
<24
169
25-34
125
35-44
95
45-54
84
55-64
72
65+
66
African American
495
Asian
122
Caucasian
64
Hispanic
132
demographic
index
Has Kids
91
No Kids
120
- $20k
124
$20k-40k
110
$40k-60k
119
$60k-80k
97
$80k-100k
87
$100k-125k
81
$125k +
79
No College
102
College
100
Adv. Degree
99

Understand Palmer's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Palmer's Basket Affinity & Size

brand
basket affinity
Olay 20.1x
Glade 17.9x
Secret 9.4x
TRESemme 8.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
245

Where is Palmer's Purchased?

channels
index
Beauty
115
Club
6
Dollar
176
Drug
200
Food
20
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.5x
Listerine 1.4x
Goya 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
109
Credit
87
Debit
109
Food Stamps
58

When is Palmer's Purchased?

day of week
Sun
16.6%
Mon
12.6%
Tue
12.8%
Wed
13.4%
Thu
12.1%
Fri
15.4%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.8%
Afternoon
32.7%
Evening
27.3%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Palmer's consumers purchase?

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Why do Palmer's consumers try new brands?

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Where do Palmer's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Palmer's Target Market

Arrow and target

Who actually buys Palmer's? Do these consumers match the intended target market of Palmer's?

Thought bubble

What motivates the target market to purchase Palmer's?

magnifying glass

What other target market should Palmer's look at?

venn diagram

Which other brands have a similar target market?

About Our Palmer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.