Palmer's Consumer Insights

Who buys Palmer's?

A Palmer's consumer is generally very low income, African American, and adolescent age. Palmer's consumers are more likely to purchase Palmer's during larger pantry stocking trips. Brands such as Olay, Glade, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Palmer's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.69
% of Basket $ (median)
10.7%
Total Basket $ (median)
$43.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palmer's Consumer Demographics

demographic
index
Female
100
Male
100
<24
169
25-34
125
35-44
95
45-54
84
55-64
72
65+
66
African American
495
Asian
122
Caucasian
64
Hispanic
132
demographic
index
Has Kids
91
No Kids
120
- $20k
124
$20k-40k
110
$40k-60k
119
$60k-80k
97
$80k-100k
87
$100k-125k
81
$125k +
79
No College
102
College
100
Adv. Degree
99

Understand Palmer's Consumer Behavior

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Palmer's Basket Affinity & Size

brand
basket affinity
Olay 20.1x
Glade 17.9x
Secret 9.4x
TRESemme 8.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
245

Where is Palmer's Purchased?

channels
index
Beauty
115
Club
6
Dollar
176
Drug
200
Food
20
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.5x
Listerine 1.4x
Goya 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
109
Credit
87
Debit
109
Food Stamps
58

When is Palmer's Purchased?

day of week
Sun
16.6%
Mon
12.6%
Tue
12.8%
Wed
13.4%
Thu
12.1%
Fri
15.4%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.8%
Afternoon
32.7%
Evening
27.3%
Late
9.6%

Get More Palmer's Data

Contact us for the latest Palmer's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Palmer's consumers switch to?

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Why do consumers stop buying Palmer's products?

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Which retailers do Palmer's shoppers prefer to shop at?

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What motivates consumers to try Palmer's products?

Research the Palmer's Target Market

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Who actually buys Palmer's? Do these consumers match the intended target market of Palmer's?

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What motivates the target market to buy Palmer's?

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What other target market should Palmer's look at?

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Which other brands have a similar target market?

About Our Palmer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.