Palmetto Consumer Insights

Who buys Palmetto?

A Palmetto consumer is generally very high income, Caucasian, and older age. Palmetto consumers are more likely to purchase Palmetto during larger pantry stocking trips. Brands such as Sunbeam, Jif, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

Palmetto Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$78.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palmetto Consumer Demographics

demographic
index
Female
101
Male
89
<24
59
25-34
54
35-44
99
45-54
114
55-64
208
65+
191
African American
32
Asian
14
Caucasian
125
Hispanic
13
demographic
index
Has Kids
86
No Kids
131
- $20k
53
$20k-40k
65
$40k-60k
88
$60k-80k
94
$80k-100k
91
$100k-125k
128
$125k +
188
No College
45
College
105
Adv. Degree
139

Understand Palmetto Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Palmetto Basket Affinity & Size

brand
basket affinity
Sunbeam 7.1x
Jif 6.6x
Nabisco Triscuit 6.6x
Natures Own 6.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
421

Where is Palmetto Purchased?

channels
index
Club
153
Drug
2
Food
142
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.2x
Diet Mountain Dew 2.2x
Sunny Meadow 1.9x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
72
Credit
94
Debit
131
Food Stamps
35

When is Palmetto Purchased?

day of week
Sun
19.2%
Mon
12.4%
Tue
11.1%
Wed
10.5%
Thu
11.1%
Fri
15.6%
Sat
20.1%
time of day
Morning
11.9%
Noon
19.5%
Afternoon
37.8%
Evening
26.3%
Late
4.5%

About Our Palmetto Consumer Insights

How do we know who buys Palmetto? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Palmetto consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.