Palmolive Consumer Insights

Who buys Palmolive?

A Palmolive consumer is generally very low income, Asian, and adolescent age. Palmolive consumers are more likely to purchase Palmolive during larger pantry stocking trips. Brands such as Softsoap, Scott, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Palmolive Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.47
% of Basket $ (median)
6.9%
Total Basket $ (median)
$36.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palmolive Consumer Demographics

demographic
index
Female
99
Male
108
<24
162
25-34
110
35-44
96
45-54
90
55-64
93
65+
90
African American
174
Asian
218
Caucasian
73
Hispanic
197
demographic
index
Has Kids
98
No Kids
104
- $20k
146
$20k-40k
125
$40k-60k
108
$60k-80k
96
$80k-100k
83
$100k-125k
76
$125k +
72
No College
124
College
98
Adv. Degree
80

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Palmolive Basket Affinity & Size

brand
basket affinity
Softsoap 8.1x
Scott 7.8x
Clorox 6.5x
Lysol 6.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
298

Where is Palmolive Purchased?

channels
index
Beauty
1
Club
176
Dollar
543
Drug
222
Food
109
Gas & Convenience
13
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Scott 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
90
Food Stamps
76

When is Palmolive Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
13.3%
Wed
12.1%
Thu
12.8%
Fri
15.5%
Sat
17.6%
time of day
Morning
15.7%
Noon
18.3%
Afternoon
33.5%
Evening
26.2%
Late
6.3%

About Our Palmolive Consumer Insights

How do we know who buys Palmolive? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Palmolive consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.