Palmolive Consumer Insights

Who buys Palmolive? A Palmolive consumer is generally very low income, Asian, and adolescent age. Palmolive consumers are more likely to purchase Palmolive during larger pantry stocking trips. Brands such as Softsoap, Scott, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Palmolive Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.47
% of Basket $ (median)
6.9%
Total Basket $ (median)
$36.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Palmolive Consumer Demographics

demographic
index
Female
99
Male
108
<24
162
25-34
110
35-44
96
45-54
90
55-64
93
65+
90
African American
174
Asian
218
Caucasian
73
Hispanic
197
demographic
index
Has Kids
98
No Kids
104
- $20k
146
$20k-40k
125
$40k-60k
108
$60k-80k
96
$80k-100k
83
$100k-125k
76
$125k +
72
No College
124
College
98
Adv. Degree
80

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Palmolive Basket Affinity & Size

brand
basket affinity
Softsoap 8.1x
Scott 7.8x
Clorox 6.5x
Lysol 6.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
298

Where is Palmolive Purchased?

channels
index
Beauty
1
Club
176
Dollar
543
Drug
222
Food
109
Gas & Convenience
13
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Scott 1.4x
Arizona (Beverage) 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
138
Credit
93
Debit
90
Food Stamps
76

When is Palmolive Purchased?

day of week
Sun
16.4%
Mon
12.3%
Tue
13.3%
Wed
12.1%
Thu
12.8%
Fri
15.5%
Sat
17.6%
time of day
Morning
15.7%
Noon
18.3%
Afternoon
33.5%
Evening
26.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Palmolive consumers purchase?

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Why do Palmolive consumers try new brands?

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Where do Palmolive consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Palmolive Target Market

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Who actually buys Palmolive? Do these consumers match the intended target market of Palmolive?

Thought bubble

What motivates the target market to purchase Palmolive?

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What other target market should Palmolive look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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