Palmolive Eco+ Consumer Insights

Who buys Palmolive Eco+? A Palmolive Eco+ consumer is generally slightly lower income, Caucasian, and young adult age. Palmolive Eco+ consumers are more likely to purchase Palmolive Eco+ during larger pantry stocking trips. Brands such as Hefty, Farmers Market, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Palmolive Eco+ Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Palmolive Eco+ Consumer Demographics

demographic
index
Female
102
Male
79
<24
75
25-34
117
35-44
109
45-54
82
55-64
68
65+
63
African American
86
Asian
36
Caucasian
113
Hispanic
48
demographic
index
Has Kids
109
No Kids
79
- $20k
90
$20k-40k
103
$40k-60k
116
$60k-80k
110
$80k-100k
107
$100k-125k
90
$125k +
65
No College
91
College
105
Adv. Degree
87

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Palmolive Eco+ Basket Affinity & Size

brand
basket affinity
Hefty 5.8x
Farmers Market 5.3x
Kelloggs Pop Tarts 5.2x
Borden 5.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
440

Where is Palmolive Eco+ Purchased?

channels
index
Dollar
262
Food
10
Gas & Convenience
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.7x
Farmers Market 1.6x
Gerber Graduates 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
83
Credit
97
Debit
119
Food Stamps
64

When is Palmolive Eco+ Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
11.5%
Wed
11.7%
Thu
12.1%
Fri
15.6%
Sat
18.5%
time of day
Morning
15.7%
Noon
17.5%
Afternoon
35.0%
Evening
24.9%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Palmolive Eco+ consumers purchase?

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Why do Palmolive Eco+ consumers try new brands?

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Where do Palmolive Eco+ consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Palmolive Eco+ Target Market

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Who actually buys Palmolive Eco+? Do these consumers match the intended target market of Palmolive Eco+?

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What motivates the target market to purchase Palmolive Eco+?

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What other target market should Palmolive Eco+ look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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