Palmolive Eco+ Consumer Insights

Who buys Palmolive Eco+?

A Palmolive Eco+ consumer is generally slightly lower income, Caucasian, and young adult age. Palmolive Eco+ consumers are more likely to purchase Palmolive Eco+ during larger pantry stocking trips. Brands such as Hefty, Farmers Market, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Palmolive Eco+ Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.10

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palmolive Eco+ Consumer Demographics

demographic
index
Female
102
Male
79
<24
75
25-34
117
35-44
109
45-54
82
55-64
68
65+
63
African American
86
Asian
36
Caucasian
113
Hispanic
48
demographic
index
Has Kids
109
No Kids
79
- $20k
90
$20k-40k
103
$40k-60k
116
$60k-80k
110
$80k-100k
107
$100k-125k
90
$125k +
65
No College
91
College
105
Adv. Degree
87

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Palmolive Eco+ Basket Affinity & Size

brand
basket affinity
Hefty 5.8x
Farmers Market 5.3x
Kelloggs Pop Tarts 5.2x
Borden 5.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
440

Where is Palmolive Eco+ Purchased?

channels
index
Dollar
262
Food
10
Gas & Convenience
2
Mass
201
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.7x
Farmers Market 1.6x
Gerber Graduates 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
83
Credit
97
Debit
119
Food Stamps
64

When is Palmolive Eco+ Purchased?

day of week
Sun
18.0%
Mon
12.6%
Tue
11.5%
Wed
11.7%
Thu
12.1%
Fri
15.6%
Sat
18.5%
time of day
Morning
15.7%
Noon
17.5%
Afternoon
35.0%
Evening
24.9%
Late
7.0%

About Our Palmolive Eco+ Consumer Insights

How do we know who buys Palmolive Eco+? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Palmolive Eco+ consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.