Palmolive Soft Touch Consumer Insights

Who buys Palmolive Soft Touch?

A Palmolive Soft Touch consumer is generally very low income, Hispanic, and young adult age. Palmolive Soft Touch consumers are more likely to purchase Palmolive Soft Touch during larger pantry stocking trips. Brands such as Hefty, Borden, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Palmolive Soft Touch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.47
% of Basket $ (median)
4.5%
Total Basket $ (median)
$54.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Palmolive Soft Touch Consumer Demographics

demographic
index
Female
102
Male
80
<24
120
25-34
121
35-44
94
45-54
84
55-64
108
65+
57
African American
162
Asian
110
Caucasian
87
Hispanic
162
demographic
index
Has Kids
99
No Kids
102
- $20k
142
$20k-40k
141
$40k-60k
116
$60k-80k
90
$80k-100k
82
$100k-125k
72
$125k +
53
No College
126
College
101
Adv. Degree
65

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Palmolive Soft Touch Basket Affinity & Size

brand
basket affinity
Hefty 9.7x
Borden 7.5x
Listerine 7.2x
Olay 7.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
345

Where is Palmolive Soft Touch Purchased?

channels
index
Dollar
178
Drug
180
Food
17
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Huggies 1.5x
Archer Farms 1.5x
Cottonelle 1.5x

How Did They Pay?

method
index
Cash
128
Credit
73
Debit
111
Food Stamps
86

When is Palmolive Soft Touch Purchased?

day of week
Sun
17.9%
Mon
10.6%
Tue
11.1%
Wed
12.6%
Thu
13.3%
Fri
14.7%
Sat
19.7%
time of day
Morning
14.0%
Noon
17.9%
Afternoon
33.4%
Evening
26.9%
Late
7.8%

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Find Answers to Questions

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Which brands do Palmolive Soft Touch consumers switch to?

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Why do consumers stop buying Palmolive Soft Touch products?

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Which retailers do Palmolive Soft Touch shoppers prefer to shop at?

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What motivates consumers to try Palmolive Soft Touch products?

Research the Palmolive Soft Touch Target Market

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Who actually buys Palmolive Soft Touch? Do these consumers match the intended target market of Palmolive Soft Touch?

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What motivates the target market to buy Palmolive Soft Touch?

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What other target market should Palmolive Soft Touch look at?

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Which other brands have a similar target market?

About Our Palmolive Soft Touch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.