Pam Consumer Insights

Who buys Pam?

A Pam consumer is generally very high income, African American, and senior age. Pam consumers are more likely to purchase Pam during larger pantry stocking trips. Brands such as Domino, Bertolli, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Pam Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.24
% of Basket $ (median)
3.9%
Total Basket $ (median)
$83.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pam Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
83
35-44
96
45-54
112
55-64
134
65+
156
African American
106
Asian
61
Caucasian
105
Hispanic
91
demographic
index
Has Kids
94
No Kids
114
- $20k
78
$20k-40k
87
$40k-60k
94
$60k-80k
104
$80k-100k
104
$100k-125k
112
$125k +
120
No College
95
College
97
Adv. Degree
121

Understand Pam Consumer Behavior

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Pam Basket Affinity & Size

brand
basket affinity
Domino 4.6x
Bertolli 4.5x
Duncan Hines 4.3x
French's 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
505

Where is Pam Purchased?

channels
index
Beauty
7
Club
162
Dollar
40
Drug
20
Food
139
Gas & Convenience
5
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Cool Whip 1.3x
Boars Head 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
89
Credit
107
Debit
101
Food Stamps
100

When is Pam Purchased?

day of week
Sun
18.3%
Mon
13.0%
Tue
12.0%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
18.0%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.0%
Evening
24.0%
Late
4.6%

Get More Pam Data

Contact us for the latest Pam consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pam consumers switch to?

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Why do consumers stop buying Pam products?

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Which retailers do Pam shoppers prefer to shop at?

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What motivates consumers to try Pam products?

Research the Pam Target Market

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Who actually buys Pam? Do these consumers match the intended target market of Pam?

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What motivates the target market to purchase Pam?

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What other target market should Pam look at?

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Which other brands have a similar target market?

About Our Pam Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.