Pam Consumer Insights

Who buys Pam? A Pam consumer is generally very high income, African American, and senior age. Pam consumers are more likely to purchase Pam during larger pantry stocking trips. Brands such as Domino, Bertolli, and Duncan Hines also tend to be purchased in the same trip. Sample consumer insights data below.

Pam Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.24
% of Basket $ (median)
3.9%
Total Basket $ (median)
$83.14

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pam Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
83
35-44
96
45-54
112
55-64
134
65+
156
African American
106
Asian
61
Caucasian
105
Hispanic
91
demographic
index
Has Kids
94
No Kids
114
- $20k
78
$20k-40k
87
$40k-60k
94
$60k-80k
104
$80k-100k
104
$100k-125k
112
$125k +
120
No College
95
College
97
Adv. Degree
121

Understand Pam Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pam Basket Affinity & Size

brand
basket affinity
Domino 4.6x
Bertolli 4.5x
Duncan Hines 4.3x
French's 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
505

Where is Pam Purchased?

channels
index
Beauty
7
Club
162
Dollar
40
Drug
20
Food
139
Gas & Convenience
5
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Cool Whip 1.3x
Boars Head 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
89
Credit
107
Debit
101
Food Stamps
100

When is Pam Purchased?

day of week
Sun
18.3%
Mon
13.0%
Tue
12.0%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
18.0%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.0%
Evening
24.0%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pam consumers purchase?

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Why do Pam consumers try new brands?

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Where do Pam consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pam Target Market

Arrow and target

Who actually buys Pam? Do these consumers match the intended target market of Pam?

Thought bubble

What motivates the target market to purchase Pam?

magnifying glass

What other target market should Pam look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us