Pam Consumer Insights

Who buys Pam?

A Pam consumer is generally very high income, African American, and senior age. Pam consumers are more likely to purchase Pam during larger pantry stocking trips. Brands such as Domino, Bertolli, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Pam Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.24
% of Basket $ (median)
3.9%
Total Basket $ (median)
$83.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pam Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
83
35-44
96
45-54
112
55-64
134
65+
156
African American
106
Asian
61
Caucasian
105
Hispanic
91
demographic
index
Has Kids
94
No Kids
114
- $20k
78
$20k-40k
87
$40k-60k
94
$60k-80k
104
$80k-100k
104
$100k-125k
112
$125k +
120
No College
95
College
97
Adv. Degree
121

Understand Pam Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pam Basket Affinity & Size

brand
basket affinity
Domino 4.6x
Bertolli 4.5x
Duncan Hines 4.3x
French's 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
505

Where is Pam Purchased?

channels
index
Beauty
7
Club
162
Dollar
40
Drug
20
Food
139
Gas & Convenience
5
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.3x
Cool Whip 1.3x
Boars Head 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
89
Credit
107
Debit
101
Food Stamps
100

When is Pam Purchased?

day of week
Sun
18.3%
Mon
13.0%
Tue
12.0%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
18.0%
time of day
Morning
16.3%
Noon
19.1%
Afternoon
36.0%
Evening
24.0%
Late
4.6%

About Our Pam Consumer Insights

How do we know who buys Pam? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pam consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.