Pamana Consumer Insights

Who buys Pamana? A Pamana consumer is generally very low income, Asian, and adolescent age. Pamana consumers are more likely to purchase Pamana during larger pantry stocking trips. Brands such as 7Up, Nestle, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Pamana Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.38
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pamana Consumer Demographics

demographic
index
Female
92
Male
179
<24
233
25-34
136
35-44
104
45-54
65
55-64
29
65+
4
African American
3
Asian
1128
Caucasian
9
Hispanic
12
demographic
index
Has Kids
99
No Kids
102
- $20k
183
$20k-40k
141
$40k-60k
114
$60k-80k
106
$80k-100k
55
$100k-125k
56
$125k +
50
No College
64
College
122
Adv. Degree
35

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Pamana Basket Affinity & Size

brand
basket affinity
7Up 129.0x
Nestle 65.4x
Maruchan Ramen 52.4x
Libby's 33.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
302

Where is Pamana Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 2.1x
Oroweat 2.1x
Red Bull 2.0x
Libby's 1.9x

How Did They Pay?

method
index
Cash
218
Credit
123
Debit
20
Food Stamps
119

When is Pamana Purchased?

day of week
Sun
17.8%
Mon
12.1%
Tue
11.4%
Wed
12.0%
Thu
9.3%
Fri
14.6%
Sat
22.9%
time of day
Morning
16.8%
Noon
16.0%
Afternoon
32.8%
Evening
31.9%
Late
2.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pamana consumers purchase?

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Why do Pamana consumers try new brands?

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Where do Pamana consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pamana Target Market

Arrow and target

Who actually buys Pamana? Do these consumers match the intended target market of Pamana?

Thought bubble

What motivates the target market to purchase Pamana?

magnifying glass

What other target market should Pamana look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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