Pamana Consumer Insights

Who buys Pamana?

A Pamana consumer is generally very low income, Asian, and adolescent age. Pamana consumers are more likely to purchase Pamana during larger pantry stocking trips. Brands such as 7Up, Nestle, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Pamana Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.38
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pamana Consumer Demographics

demographic
index
Female
92
Male
179
<24
233
25-34
136
35-44
104
45-54
65
55-64
29
65+
4
African American
3
Asian
1128
Caucasian
9
Hispanic
12
demographic
index
Has Kids
99
No Kids
102
- $20k
183
$20k-40k
141
$40k-60k
114
$60k-80k
106
$80k-100k
55
$100k-125k
56
$125k +
50
No College
64
College
122
Adv. Degree
35

Understand Pamana Consumer Behavior

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Pamana Basket Affinity & Size

brand
basket affinity
7Up 129.0x
Nestle 65.4x
Maruchan Ramen 52.4x
Libby's 33.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
302

Where is Pamana Purchased?

channels
index
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 2.1x
Oroweat 2.1x
Red Bull 2.0x
Libby's 1.9x

How Did They Pay?

method
index
Cash
218
Credit
123
Debit
20
Food Stamps
119

When is Pamana Purchased?

day of week
Sun
17.8%
Mon
12.1%
Tue
11.4%
Wed
12.0%
Thu
9.3%
Fri
14.6%
Sat
22.9%
time of day
Morning
16.8%
Noon
16.0%
Afternoon
32.8%
Evening
31.9%
Late
2.4%

Get More Pamana Data

Contact us for the latest Pamana consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pamana consumers switch to?

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Why do consumers stop buying Pamana products?

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Which retailers do Pamana shoppers prefer to shop at?

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What motivates consumers to try Pamana products?

Research the Pamana Target Market

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Who actually buys Pamana? Do these consumers match the intended target market of Pamana?

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What motivates the target market to purchase Pamana?

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What other target market should Pamana look at?

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Which other brands have a similar target market?

About Our Pamana Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.