Pampers Consumer Insights

Who buys Pampers?

A Pampers consumer is generally slightly lower income, Asian, and young adult age. Pampers consumers are more likely to purchase Pampers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Pampers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.47
% of Basket $ (median)
13.6%
Total Basket $ (median)
$54.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pampers Consumer Demographics

demographic
index
Female
100
Male
98
<24
105
25-34
181
35-44
95
45-54
31
55-64
44
65+
41
African American
95
Asian
131
Caucasian
95
Hispanic
118
demographic
index
Has Kids
121
No Kids
53
- $20k
100
$20k-40k
101
$40k-60k
104
$60k-80k
104
$80k-100k
102
$100k-125k
95
$125k +
89
No College
85
College
100
Adv. Degree
115

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Pampers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.9x
Gerber 12.4x
Huggies 11.5x
Hefty 4.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
289

Where is Pampers Purchased?

channels
index
Beauty
4
Club
74
Dollar
31
Drug
190
Food
70
Gas & Convenience
1
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.9x
Gerber 1.7x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
80
Credit
97
Debit
110
Food Stamps
65

When is Pampers Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.2%
Wed
12.7%
Thu
12.6%
Fri
15.3%
Sat
18.2%
time of day
Morning
15.0%
Noon
17.9%
Afternoon
33.3%
Evening
27.0%
Late
6.8%

About Our Pampers Consumer Insights

How do we know who buys Pampers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pampers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.