Pampers Consumer Insights

Who buys Pampers?

A Pampers consumer is generally slightly lower income, Asian, and young adult age. Pampers consumers are more likely to purchase Pampers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Pampers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.47
% of Basket $ (median)
13.6%
Total Basket $ (median)
$54.87

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pampers Consumer Demographics

demographic
index
Female
100
Male
98
<24
105
25-34
181
35-44
95
45-54
31
55-64
44
65+
41
African American
95
Asian
131
Caucasian
95
Hispanic
118
demographic
index
Has Kids
121
No Kids
53
- $20k
100
$20k-40k
101
$40k-60k
104
$60k-80k
104
$80k-100k
102
$100k-125k
95
$125k +
89
No College
85
College
100
Adv. Degree
115

Understand Pampers Consumer Behavior

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Pampers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.9x
Gerber 12.4x
Huggies 11.5x
Hefty 4.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
289

Where is Pampers Purchased?

channels
index
Beauty
4
Club
74
Dollar
31
Drug
190
Food
70
Gas & Convenience
1
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.9x
Gerber 1.7x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
80
Credit
97
Debit
110
Food Stamps
65

When is Pampers Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.2%
Wed
12.7%
Thu
12.6%
Fri
15.3%
Sat
18.2%
time of day
Morning
15.0%
Noon
17.9%
Afternoon
33.3%
Evening
27.0%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pampers consumers purchase?

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Why do Pampers consumers try new brands?

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Where do Pampers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pampers Target Market

Arrow and target

Who actually buys Pampers? Do these consumers match the intended target market of Pampers?

Thought bubble

What motivates the target market to purchase Pampers?

magnifying glass

What other target market should Pampers look at?

venn diagram

Which other brands have a similar target market?

About Our Pampers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.