Pampers Baby Dry Consumer Insights

Who buys Pampers Baby Dry?

A Pampers Baby Dry consumer is generally very low income, Asian, and young adult age. Pampers Baby Dry consumers are more likely to purchase Pampers Baby Dry during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Pampers Baby Dry Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$18.00
% of Basket $ (median)
42.9%
Total Basket $ (median)
$41.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pampers Baby Dry Consumer Demographics

demographic
index
Female
102
Male
84
<24
132
25-34
188
35-44
93
45-54
27
55-64
35
65+
34
African American
103
Asian
151
Caucasian
90
Hispanic
139
demographic
index
Has Kids
126
No Kids
42
- $20k
116
$20k-40k
106
$40k-60k
108
$60k-80k
108
$80k-100k
103
$100k-125k
78
$125k +
74
No College
93
College
99
Adv. Degree
114

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Pampers Baby Dry Basket Affinity & Size

brand
basket affinity
Gerber Graduates 19.5x
Gerber 13.7x
Huggies 12.7x
Dawn 5.1x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
204

Where is Pampers Baby Dry Purchased?

channels
index
Club
0
Dollar
86
Drug
375
Food
61
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Huggies 2.1x
Gerber 2.1x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
105
Food Stamps
74

When is Pampers Baby Dry Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.6%
Wed
13.0%
Thu
12.5%
Fri
14.9%
Sat
17.5%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
32.4%
Evening
28.5%
Late
7.3%

Get More Pampers Baby Dry Data

Contact us for the latest Pampers Baby Dry consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pampers Baby Dry consumers switch to?

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Why do consumers stop buying Pampers Baby Dry products?

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Which retailers do Pampers Baby Dry shoppers prefer to shop at?

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What motivates consumers to try Pampers Baby Dry products?

Research the Pampers Baby Dry Target Market

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Who actually buys Pampers Baby Dry? Do these consumers match the intended target market of Pampers Baby Dry?

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What motivates the target market to purchase Pampers Baby Dry?

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What other target market should Pampers Baby Dry look at?

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Which other brands have a similar target market?

About Our Pampers Baby Dry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.