Pampers Baby Dry Consumer Insights

Who buys Pampers Baby Dry? A Pampers Baby Dry consumer is generally very low income, Asian, and young adult age. Pampers Baby Dry consumers are more likely to purchase Pampers Baby Dry during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Pampers Baby Dry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.00
% of Basket $ (median)
42.9%
Total Basket $ (median)
$41.99

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Pampers Baby Dry Consumer Demographics

demographic
index
Female
102
Male
84
<24
132
25-34
188
35-44
93
45-54
27
55-64
35
65+
34
African American
103
Asian
151
Caucasian
90
Hispanic
139
demographic
index
Has Kids
126
No Kids
42
- $20k
116
$20k-40k
106
$40k-60k
108
$60k-80k
108
$80k-100k
103
$100k-125k
78
$125k +
74
No College
93
College
99
Adv. Degree
114

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Pampers Baby Dry Basket Affinity & Size

brand
basket affinity
Gerber Graduates 19.5x
Gerber 13.7x
Huggies 12.7x
Dawn 5.1x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
204

Where is Pampers Baby Dry Purchased?

channels
index
Club
0
Dollar
86
Drug
375
Food
61
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Huggies 2.1x
Gerber 2.1x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
94
Credit
92
Debit
105
Food Stamps
74

When is Pampers Baby Dry Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.6%
Wed
13.0%
Thu
12.5%
Fri
14.9%
Sat
17.5%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
32.4%
Evening
28.5%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pampers Baby Dry consumers purchase?

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Why do Pampers Baby Dry consumers try new brands?

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Where do Pampers Baby Dry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pampers Baby Dry Target Market

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Who actually buys Pampers Baby Dry? Do these consumers match the intended target market of Pampers Baby Dry?

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What motivates the target market to purchase Pampers Baby Dry?

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What other target market should Pampers Baby Dry look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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