Pampers Cruisers Consumer Insights

Who buys Pampers Cruisers? A Pampers Cruisers consumer is generally higher income, Asian, and young adult age. Pampers Cruisers consumers are more likely to purchase Pampers Cruisers during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Pampers Cruisers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$24.94
% of Basket $ (median)
38.7%
Total Basket $ (median)
$64.39

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  • Recent demographic data

Pampers Cruisers Consumer Demographics

demographic
index
Female
99
Male
112
<24
75
25-34
181
35-44
103
45-54
20
55-64
45
65+
49
African American
80
Asian
125
Caucasian
98
Hispanic
113
demographic
index
Has Kids
127
No Kids
39
- $20k
97
$20k-40k
92
$40k-60k
95
$60k-80k
105
$80k-100k
105
$100k-125k
114
$125k +
95
No College
75
College
103
Adv. Degree
116

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Pampers Cruisers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.7x
Huggies 12.3x
Gerber 11.9x
Cascade 4.8x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
214

Where is Pampers Cruisers Purchased?

channels
index
Club
205
Dollar
6
Drug
222
Food
69
Gas & Convenience
2
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Huggies 2.2x
Gerber 2.1x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
74
Credit
98
Debit
115
Food Stamps
60

When is Pampers Cruisers Purchased?

day of week
Sun
16.5%
Mon
13.5%
Tue
12.0%
Wed
12.5%
Thu
12.6%
Fri
14.7%
Sat
18.2%
time of day
Morning
15.2%
Noon
19.6%
Afternoon
34.0%
Evening
25.7%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pampers Cruisers consumers purchase?

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Why do Pampers Cruisers consumers try new brands?

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Where do Pampers Cruisers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pampers Cruisers Target Market

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Who actually buys Pampers Cruisers? Do these consumers match the intended target market of Pampers Cruisers?

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What motivates the target market to purchase Pampers Cruisers?

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What other target market should Pampers Cruisers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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