Pampers Easy Ups Consumer Insights

Who buys Pampers Easy Ups?

A Pampers Easy Ups consumer is generally slightly higher income, Asian, and young adult age. Pampers Easy Ups consumers are more likely to purchase Pampers Easy Ups during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Pampers Easy Ups Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.98
% of Basket $ (median)
29.9%
Total Basket $ (median)
$60.08

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pampers Easy Ups Consumer Demographics

demographic
index
Female
99
Male
110
<24
93
25-34
157
35-44
122
45-54
25
55-64
16
65+
22
African American
137
Asian
149
Caucasian
94
Hispanic
88
demographic
index
Has Kids
135
No Kids
21
- $20k
96
$20k-40k
89
$40k-60k
107
$60k-80k
110
$80k-100k
110
$100k-125k
88
$125k +
93
No College
65
College
104
Adv. Degree
122

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Pampers Easy Ups Basket Affinity & Size

brand
basket affinity
Gerber Graduates 17.9x
Huggies 12.2x
Gerber 9.7x
Archer Farms 8.6x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
235

Where is Pampers Easy Ups Purchased?

channels
index
Dollar
1
Drug
72
Food
127
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.4x
Gerber Graduates 2.4x
Gerber 2.0x
Horizon Organic 1.8x

How Did They Pay?

method
index
Cash
64
Credit
118
Debit
97
Food Stamps
87

When is Pampers Easy Ups Purchased?

day of week
Sun
14.1%
Mon
13.8%
Tue
13.0%
Wed
14.6%
Thu
13.3%
Fri
15.6%
Sat
15.6%
time of day
Morning
17.5%
Noon
18.2%
Afternoon
30.1%
Evening
26.4%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pampers Easy Ups consumers purchase?

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Why do Pampers Easy Ups consumers try new brands?

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Where do Pampers Easy Ups consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pampers Easy Ups Target Market

Arrow and target

Who actually buys Pampers Easy Ups? Do these consumers match the intended target market of Pampers Easy Ups?

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What motivates the target market to purchase Pampers Easy Ups?

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What other target market should Pampers Easy Ups look at?

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Which other brands have a similar target market?

About Our Pampers Easy Ups Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.