Pampers Kandoo Consumer Insights

Who buys Pampers Kandoo? A Pampers Kandoo consumer is generally very high income, Asian, and young adult age. Pampers Kandoo consumers are more likely to purchase Pampers Kandoo during larger pantry stocking trips. Brands such as Huggies, Archer Farms, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Pampers Kandoo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
8.8%
Total Basket $ (median)
$45.19

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  • Recent demographic data

Pampers Kandoo Consumer Demographics

demographic
index
Female
102
Male
77
<24
74
25-34
125
35-44
123
45-54
60
55-64
42
65+
21
African American
77
Asian
158
Caucasian
92
Hispanic
120
demographic
index
Has Kids
120
No Kids
56
- $20k
102
$20k-40k
88
$40k-60k
90
$60k-80k
92
$80k-100k
104
$100k-125k
112
$125k +
127
No College
85
College
100
Adv. Degree
118

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Pampers Kandoo Basket Affinity & Size

brand
basket affinity
Huggies 14.4x
Archer Farms 9.2x
Oral-B 8.2x
Gerber Graduates 7.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
351

Where is Pampers Kandoo Purchased?

channels
index
Beauty
33
Drug
28
Food
96
Gas & Convenience
0
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 2.4x
Horizon Organic 2.0x
Dannon Danimals 1.9x
Gerber Graduates 1.8x

How Did They Pay?

method
index
Cash
81
Credit
88
Debit
119
Food Stamps
54

When is Pampers Kandoo Purchased?

day of week
Sun
14.5%
Mon
14.1%
Tue
14.8%
Wed
13.2%
Thu
13.0%
Fri
15.8%
Sat
14.6%
time of day
Morning
20.2%
Noon
17.0%
Afternoon
32.1%
Evening
23.9%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pampers Kandoo consumers purchase?

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Why do Pampers Kandoo consumers try new brands?

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Where do Pampers Kandoo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pampers Kandoo Target Market

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Who actually buys Pampers Kandoo? Do these consumers match the intended target market of Pampers Kandoo?

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What motivates the target market to purchase Pampers Kandoo?

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What other target market should Pampers Kandoo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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