Pampers Swaddlers Consumer Insights

Who buys Pampers Swaddlers?

A Pampers Swaddlers consumer is generally slightly lower income, Asian, and young adult age. Pampers Swaddlers consumers are more likely to purchase Pampers Swaddlers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Pampers Swaddlers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.98
% of Basket $ (median)
34.3%
Total Basket $ (median)
$52.36

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pampers Swaddlers Consumer Demographics

demographic
index
Female
99
Male
106
<24
121
25-34
185
35-44
83
45-54
37
55-64
64
65+
56
African American
95
Asian
126
Caucasian
97
Hispanic
105
demographic
index
Has Kids
109
No Kids
80
- $20k
94
$20k-40k
100
$40k-60k
109
$60k-80k
100
$80k-100k
100
$100k-125k
101
$125k +
87
No College
92
College
100
Adv. Degree
111

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Pampers Swaddlers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.6x
Gerber 18.3x
Huggies 11.8x
Cascade 5.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
222

Where is Pampers Swaddlers Purchased?

channels
index
Club
116
Dollar
20
Drug
252
Food
61
Gas & Convenience
0
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Gerber 2.0x
Huggies 1.9x
Crayola 1.3x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
108
Food Stamps
55

When is Pampers Swaddlers Purchased?

day of week
Sun
16.6%
Mon
12.0%
Tue
11.4%
Wed
12.4%
Thu
12.2%
Fri
16.0%
Sat
19.5%
time of day
Morning
13.4%
Noon
17.9%
Afternoon
34.7%
Evening
27.4%
Late
6.6%

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Find Answers to Questions

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Which brands do Pampers Swaddlers consumers switch to?

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Why do consumers stop buying Pampers Swaddlers products?

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Which retailers do Pampers Swaddlers shoppers prefer to shop at?

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What motivates consumers to try Pampers Swaddlers products?

Research the Pampers Swaddlers Target Market

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Who actually buys Pampers Swaddlers? Do these consumers match the intended target market of Pampers Swaddlers?

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What motivates the target market to buy Pampers Swaddlers?

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What other target market should Pampers Swaddlers look at?

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Which other brands have a similar target market?

About Our Pampers Swaddlers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.