Pampers Swaddlers Consumer Insights

Who buys Pampers Swaddlers?

A Pampers Swaddlers consumer is generally slightly lower income, Asian, and young adult age. Pampers Swaddlers consumers are more likely to purchase Pampers Swaddlers during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Pampers Swaddlers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.98
% of Basket $ (median)
34.3%
Total Basket $ (median)
$52.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pampers Swaddlers Consumer Demographics

demographic
index
Female
99
Male
106
<24
121
25-34
185
35-44
83
45-54
37
55-64
64
65+
56
African American
95
Asian
126
Caucasian
97
Hispanic
105
demographic
index
Has Kids
109
No Kids
80
- $20k
94
$20k-40k
100
$40k-60k
109
$60k-80k
100
$80k-100k
100
$100k-125k
101
$125k +
87
No College
92
College
100
Adv. Degree
111

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Pampers Swaddlers Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.6x
Gerber 18.3x
Huggies 11.8x
Cascade 5.1x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
222

Where is Pampers Swaddlers Purchased?

channels
index
Club
116
Dollar
20
Drug
252
Food
61
Gas & Convenience
0
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Gerber 2.0x
Huggies 1.9x
Crayola 1.3x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
108
Food Stamps
55

When is Pampers Swaddlers Purchased?

day of week
Sun
16.6%
Mon
12.0%
Tue
11.4%
Wed
12.4%
Thu
12.2%
Fri
16.0%
Sat
19.5%
time of day
Morning
13.4%
Noon
17.9%
Afternoon
34.7%
Evening
27.4%
Late
6.6%

About Our Pampers Swaddlers Consumer Insights

How do we know who buys Pampers Swaddlers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pampers Swaddlers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.