Panasonic Consumer Insights

Who buys Panasonic? Panasonic consumers are generally median income, Asian, and senior age. Panasonic consumers are more likely to purchase Panasonic during larger pantry stocking trips. Brands such as Archer Farms, Nestle, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Panasonic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
12.8%
Total Basket $ (median)
$23.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Panasonic Consumer Demographics

demographic
index
Female
95
Male
152
<24
82
25-34
95
35-44
89
45-54
111
55-64
134
65+
139
African American
81
Asian
189
Caucasian
92
Hispanic
82
demographic
index
Has Kids
88
No Kids
127
- $20k
86
$20k-40k
79
$40k-60k
89
$60k-80k
126
$80k-100k
101
$100k-125k
105
$125k +
110
No College
85
College
100
Adv. Degree
117

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Panasonic Basket Affinity & Size

brand
basket affinity
Archer Farms 6.9x
Nestle 5.6x
Libby's 4.3x
Oral-B 4.3x
basket size
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
266

Where is Panasonic Purchased?

channels
index
Beauty
248
Club
432
Dollar
65
Drug
3
Food
10
Gas & Convenience
13
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Tropicana 1.4x
Kelloggs Frosted Flakes 1.4x
Marlboro Gold Pack 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
57
Credit
153
Debit
83
Food Stamps
12

When is Panasonic Purchased?

day of week
Sun
15.9%
Mon
13.7%
Tue
11.6%
Wed
11.9%
Thu
12.6%
Fri
16.4%
Sat
17.8%
time of day
Morning
8.7%
Noon
17.7%
Afternoon
39.6%
Evening
27.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Panasonic consumers purchase?

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Why do Panasonic consumers try new brands?

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Where do Panasonic consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Panasonic Target Market

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Who actually buys Panasonic? Do these consumers match the intended target market of Panasonic?

Thought bubble

What motivates the target market to purchase Panasonic?

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What other target market should Panasonic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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