Panasonic Consumer Insights

Who buys Panasonic?

A Panasonic consumer is generally median income, Asian, and senior age. Panasonic consumers are more likely to purchase Panasonic during larger pantry stocking trips. Brands such as Archer Farms, Nestle, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Panasonic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
12.8%
Total Basket $ (median)
$23.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Panasonic Consumer Demographics

demographic
index
Female
95
Male
152
<24
82
25-34
95
35-44
89
45-54
111
55-64
134
65+
139
African American
81
Asian
189
Caucasian
92
Hispanic
82
demographic
index
Has Kids
88
No Kids
127
- $20k
86
$20k-40k
79
$40k-60k
89
$60k-80k
126
$80k-100k
101
$100k-125k
105
$125k +
110
No College
85
College
100
Adv. Degree
117

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Panasonic Basket Affinity & Size

brand
basket affinity
Archer Farms 6.9x
Nestle 5.6x
Libby's 4.3x
Oral-B 4.3x
basket size
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
266

Where is Panasonic Purchased?

channels
index
Beauty
248
Club
432
Dollar
65
Drug
3
Food
10
Gas & Convenience
13
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Tropicana 1.4x
Kelloggs Frosted Flakes 1.4x
Marlboro Gold Pack 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
57
Credit
153
Debit
83
Food Stamps
12

When is Panasonic Purchased?

day of week
Sun
15.9%
Mon
13.7%
Tue
11.6%
Wed
11.9%
Thu
12.6%
Fri
16.4%
Sat
17.8%
time of day
Morning
8.7%
Noon
17.7%
Afternoon
39.6%
Evening
27.8%
Late
6.2%

Get More Panasonic Data

Contact us for the latest Panasonic consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Panasonic consumers switch to?

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Why do consumers stop buying Panasonic products?

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Which retailers do Panasonic shoppers prefer to shop at?

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What motivates consumers to try Panasonic products?

Research the Panasonic Target Market

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Who actually buys Panasonic? Do these consumers match the intended target market of Panasonic?

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What motivates the target market to purchase Panasonic?

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What other target market should Panasonic look at?

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Which other brands have a similar target market?

About Our Panasonic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.