Pane Consumer Insights

Who buys Pane?

A Pane consumer is generally higher income, Caucasian, and senior age. Pane consumers are more likely to purchase Pane during larger pantry stocking trips. Brands such as Goya, Quaker Chewy, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Pane Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.40

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pane Consumer Demographics

demographic
index
Female
98
Male
119
<24
102
25-34
93
35-44
104
45-54
97
55-64
100
65+
129
African American
17
Asian
42
Caucasian
116
Hispanic
49
demographic
index
Has Kids
100
No Kids
100
- $20k
55
$20k-40k
82
$40k-60k
88
$60k-80k
97
$80k-100k
123
$100k-125k
141
$125k +
112
No College
68
College
92
Adv. Degree
178

Understand Pane Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pane Basket Affinity & Size

brand
basket affinity
Goya 15.0x
Quaker Chewy 10.2x
Almond Breeze 9.8x
Dannon 9.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
354

Where is Pane Purchased?

channels
index
Dollar
2
Drug
1
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.7x
Hellmann's 1.6x
Utz 1.6x
Canada Dry 1.5x

How Did They Pay?

method
index
Cash
116
Credit
105
Debit
95
Food Stamps
58

When is Pane Purchased?

day of week
Sun
19.5%
Mon
12.5%
Tue
12.4%
Wed
13.1%
Thu
11.4%
Fri
12.9%
Sat
18.2%
time of day
Morning
12.7%
Noon
21.3%
Afternoon
42.3%
Evening
21.4%
Late
2.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pane consumers purchase?

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Why do Pane consumers try new brands?

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Where do Pane consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pane Target Market

Arrow and target

Who actually buys Pane? Do these consumers match the intended target market of Pane?

Thought bubble

What motivates the target market to purchase Pane?

magnifying glass

What other target market should Pane look at?

venn diagram

Which other brands have a similar target market?

About Our Pane Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.