Panera Bread Consumer Insights

Who buys Panera Bread?

A Panera Bread consumer is generally very high income, Caucasian, and senior age. Panera Bread consumers are more likely to purchase Panera Bread during larger pantry stocking trips. Brands such as Taylor Farms, Archer Farms, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Panera Bread Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.98
% of Basket $ (median)
11.5%
Total Basket $ (median)
$95.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Panera Bread Consumer Demographics

demographic
index
Female
101
Male
88
<24
76
25-34
70
35-44
98
45-54
125
55-64
131
65+
173
African American
72
Asian
62
Caucasian
110
Hispanic
66
demographic
index
Has Kids
93
No Kids
115
- $20k
57
$20k-40k
69
$40k-60k
79
$60k-80k
102
$80k-100k
107
$100k-125k
114
$125k +
181
No College
74
College
98
Adv. Degree
140

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Panera Bread Basket Affinity & Size

brand
basket affinity
Taylor Farms 20.7x
Archer Farms 11.9x
Sabra 8.4x
Generic Pma 8.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
261

Where is Panera Bread Purchased?

channels
index
Club
439
Drug
85
Food
105
Gas & Convenience
31
Mass
28
regions
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What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Archer Farms 1.5x
Snyders Of Hanover 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
65
Credit
134
Debit
93
Food Stamps
59

When is Panera Bread Purchased?

day of week
Sun
15.9%
Mon
12.4%
Tue
12.7%
Wed
12.9%
Thu
12.0%
Fri
15.7%
Sat
18.4%
time of day
Morning
15.8%
Noon
20.1%
Afternoon
37.2%
Evening
24.3%
Late
2.7%

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Find Answers to Questions

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Which brands do Panera Bread consumers switch to?

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Why do consumers stop buying Panera Bread products?

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Which retailers do Panera Bread shoppers prefer to shop at?

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What motivates consumers to try Panera Bread products?

Research the Panera Bread Target Market

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Who actually buys Panera Bread? Do these consumers match the intended target market of Panera Bread?

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What motivates the target market to buy Panera Bread?

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What other target market should Panera Bread look at?

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Which other brands have a similar target market?

About Our Panera Bread Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.