Panera Bread Consumer Insights

Who buys Panera Bread? A Panera Bread consumer is generally very high income, Caucasian, and senior age. Panera Bread consumers are more likely to purchase Panera Bread during larger pantry stocking trips. Brands such as Taylor Farms, Archer Farms, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Panera Bread Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
11.5%
Total Basket $ (median)
$95.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Panera Bread Consumer Demographics

demographic
index
Female
101
Male
88
<24
76
25-34
70
35-44
98
45-54
125
55-64
131
65+
173
African American
72
Asian
62
Caucasian
110
Hispanic
66
demographic
index
Has Kids
93
No Kids
115
- $20k
57
$20k-40k
69
$40k-60k
79
$60k-80k
102
$80k-100k
107
$100k-125k
114
$125k +
181
No College
74
College
98
Adv. Degree
140

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Panera Bread Basket Affinity & Size

brand
basket affinity
Taylor Farms 20.7x
Archer Farms 11.9x
Sabra 8.4x
Generic Pma 8.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
199
Pantry Stocking (21+ Items)
261

Where is Panera Bread Purchased?

channels
index
Club
439
Drug
85
Food
105
Gas & Convenience
31
Mass
28
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Archer Farms 1.5x
Snyders Of Hanover 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
65
Credit
134
Debit
93
Food Stamps
59

When is Panera Bread Purchased?

day of week
Sun
15.9%
Mon
12.4%
Tue
12.7%
Wed
12.9%
Thu
12.0%
Fri
15.7%
Sat
18.4%
time of day
Morning
15.8%
Noon
20.1%
Afternoon
37.2%
Evening
24.3%
Late
2.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Panera Bread consumers purchase?

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Why do Panera Bread consumers try new brands?

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Where do Panera Bread consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Panera Bread Target Market

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Who actually buys Panera Bread? Do these consumers match the intended target market of Panera Bread?

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What motivates the target market to purchase Panera Bread?

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What other target market should Panera Bread look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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