Pantene Consumer Insights

Who buys Pantene? Pantene consumers are generally very low income, Asian, and adolescent age. Pantene consumers are more likely to purchase Pantene during larger pantry stocking trips. Brands such as Olay, TRESemme, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.66
% of Basket $ (median)
14.3%
Total Basket $ (median)
$46.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene Consumer Demographics

demographic
index
Female
103
Male
71
<24
140
25-34
115
35-44
101
45-54
91
55-64
70
65+
55
African American
61
Asian
195
Caucasian
84
Hispanic
170
demographic
index
Has Kids
103
No Kids
94
- $20k
133
$20k-40k
115
$40k-60k
103
$60k-80k
95
$80k-100k
93
$100k-125k
85
$125k +
84
No College
110
College
101
Adv. Degree
85

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Pantene Basket Affinity & Size

brand
basket affinity
Olay 12.7x
TRESemme 9.9x
Secret 9.4x
CoverGirl 7.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
291

Where is Pantene Purchased?

channels
index
Beauty
34
Club
70
Dollar
56
Drug
428
Food
55
Gas & Convenience
1
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.3x
TRESemme 1.3x
Scott 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
125
Credit
85
Debit
99
Food Stamps
43

When is Pantene Purchased?

day of week
Sun
17.9%
Mon
13.0%
Tue
13.4%
Wed
12.4%
Thu
11.9%
Fri
14.6%
Sat
16.9%
time of day
Morning
14.9%
Noon
16.7%
Afternoon
33.7%
Evening
27.4%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene consumers purchase?

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Why do Pantene consumers try new brands?

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Where do Pantene consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene Target Market

Arrow and target

Who actually buys Pantene? Do these consumers match the intended target market of Pantene?

Thought bubble

What motivates the target market to purchase Pantene?

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What other target market should Pantene look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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