Pantene Consumer Insights

Who buys Pantene?

A Pantene consumer is generally very low income, Asian, and adolescent age. Pantene consumers are more likely to purchase Pantene during larger pantry stocking trips. Brands such as Olay, TRESemme, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.66
% of Basket $ (median)
14.3%
Total Basket $ (median)
$46.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene Consumer Demographics

demographic
index
Female
103
Male
71
<24
140
25-34
115
35-44
101
45-54
91
55-64
70
65+
55
African American
61
Asian
195
Caucasian
84
Hispanic
170
demographic
index
Has Kids
103
No Kids
94
- $20k
133
$20k-40k
115
$40k-60k
103
$60k-80k
95
$80k-100k
93
$100k-125k
85
$125k +
84
No College
110
College
101
Adv. Degree
85

Understand Pantene Consumer Behavior

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Pantene Basket Affinity & Size

brand
basket affinity
Olay 12.7x
TRESemme 9.9x
Secret 9.4x
CoverGirl 7.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
291

Where is Pantene Purchased?

channels
index
Beauty
34
Club
70
Dollar
56
Drug
428
Food
55
Gas & Convenience
1
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.3x
TRESemme 1.3x
Scott 1.3x
Olay 1.3x

How Did They Pay?

method
index
Cash
125
Credit
85
Debit
99
Food Stamps
43

When is Pantene Purchased?

day of week
Sun
17.9%
Mon
13.0%
Tue
13.4%
Wed
12.4%
Thu
11.9%
Fri
14.6%
Sat
16.9%
time of day
Morning
14.9%
Noon
16.7%
Afternoon
33.7%
Evening
27.4%
Late
7.3%

Get More Pantene Data

Contact us for the latest Pantene consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pantene consumers switch to?

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Why do consumers stop buying Pantene products?

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Which retailers do Pantene shoppers prefer to shop at?

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What motivates consumers to try Pantene products?

Research the Pantene Target Market

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Who actually buys Pantene? Do these consumers match the intended target market of Pantene?

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What motivates the target market to buy Pantene?

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What other target market should Pantene look at?

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Which other brands have a similar target market?

About Our Pantene Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.