Pantene ProV Consumer Insights

Who buys Pantene ProV?

A Pantene ProV consumer is generally very low income, Asian, and adolescent age. Pantene ProV consumers are more likely to purchase Pantene ProV during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene ProV Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.27
% of Basket $ (median)
16.0%
Total Basket $ (median)
$39.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene ProV Consumer Demographics

demographic
index
Female
103
Male
73
<24
131
25-34
115
35-44
102
45-54
91
55-64
68
65+
54
African American
72
Asian
177
Caucasian
86
Hispanic
165
demographic
index
Has Kids
102
No Kids
95
- $20k
133
$20k-40k
118
$40k-60k
103
$60k-80k
94
$80k-100k
94
$100k-125k
85
$125k +
77
No College
113
College
100
Adv. Degree
85

Understand Pantene ProV Consumer Behavior

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Pantene ProV Basket Affinity & Size

brand
basket affinity
Olay 10.4x
CoverGirl 8.0x
Secret 8.0x
Dawn 7.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
293

Where is Pantene ProV Purchased?

channels
index
Beauty
29
Club
29
Dollar
85
Drug
446
Food
102
Gas & Convenience
2
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Softsoap 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
96
Food Stamps
47

When is Pantene ProV Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
13.9%
Wed
12.6%
Thu
12.1%
Fri
14.2%
Sat
16.2%
time of day
Morning
15.3%
Noon
16.1%
Afternoon
33.6%
Evening
27.6%
Late
7.5%

About Our Pantene ProV Consumer Insights

How do we know who buys Pantene ProV? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pantene ProV consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.