Pantene ProV Consumer Insights

Who buys Pantene ProV?

A Pantene ProV consumer is generally very low income, Asian, and adolescent age. Pantene ProV consumers are more likely to purchase Pantene ProV during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene ProV Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.27
% of Basket $ (median)
16.0%
Total Basket $ (median)
$39.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene ProV Consumer Demographics

demographic
index
Female
103
Male
73
<24
131
25-34
115
35-44
102
45-54
91
55-64
68
65+
54
African American
72
Asian
177
Caucasian
86
Hispanic
165
demographic
index
Has Kids
102
No Kids
95
- $20k
133
$20k-40k
118
$40k-60k
103
$60k-80k
94
$80k-100k
94
$100k-125k
85
$125k +
77
No College
113
College
100
Adv. Degree
85

Understand Pantene ProV Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pantene ProV Basket Affinity & Size

brand
basket affinity
Olay 10.4x
CoverGirl 8.0x
Secret 8.0x
Dawn 7.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
293

Where is Pantene ProV Purchased?

channels
index
Beauty
29
Club
29
Dollar
85
Drug
446
Food
102
Gas & Convenience
2
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Softsoap 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
96
Food Stamps
47

When is Pantene ProV Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
13.9%
Wed
12.6%
Thu
12.1%
Fri
14.2%
Sat
16.2%
time of day
Morning
15.3%
Noon
16.1%
Afternoon
33.6%
Evening
27.6%
Late
7.5%

Get More Pantene ProV Data

Contact us for the latest Pantene ProV consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Pantene ProV consumers switch to?

Stop sign

Why do consumers stop buying Pantene ProV products?

Store front

Which retailers do Pantene ProV shoppers prefer to shop at?

Sale sign

What motivates consumers to try Pantene ProV products?

Research the Pantene ProV Target Market

Arrow and target

Who actually buys Pantene ProV? Do these consumers match the intended target market of Pantene ProV?

Thought bubble

What motivates the target market to buy Pantene ProV?

Magnifying glass

What other target market should Pantene ProV look at?

Venn diagram

Which other brands have a similar target market?

About Our Pantene ProV Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.