Pantene ProV Consumer Insights

Who buys Pantene ProV? Pantene ProV consumers are generally very low income, Asian, and adolescent age. Pantene ProV consumers are more likely to purchase Pantene ProV during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene ProV Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.27
% of Basket $ (median)
16.0%
Total Basket $ (median)
$39.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene ProV Consumer Demographics

demographic
index
Female
103
Male
73
<24
131
25-34
115
35-44
102
45-54
91
55-64
68
65+
54
African American
72
Asian
177
Caucasian
86
Hispanic
165
demographic
index
Has Kids
102
No Kids
95
- $20k
133
$20k-40k
118
$40k-60k
103
$60k-80k
94
$80k-100k
94
$100k-125k
85
$125k +
77
No College
113
College
100
Adv. Degree
85

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Pantene ProV Basket Affinity & Size

brand
basket affinity
Olay 10.4x
CoverGirl 8.0x
Secret 8.0x
Dawn 7.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
293

Where is Pantene ProV Purchased?

channels
index
Beauty
29
Club
29
Dollar
85
Drug
446
Food
102
Gas & Convenience
2
Mass
68
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.3x
Huggies 1.3x
Softsoap 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
96
Food Stamps
47

When is Pantene ProV Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
13.9%
Wed
12.6%
Thu
12.1%
Fri
14.2%
Sat
16.2%
time of day
Morning
15.3%
Noon
16.1%
Afternoon
33.6%
Evening
27.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene ProV consumers purchase?

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Why do Pantene ProV consumers try new brands?

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Where do Pantene ProV consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene ProV Target Market

Arrow and target

Who actually buys Pantene ProV? Do these consumers match the intended target market of Pantene ProV?

Thought bubble

What motivates the target market to purchase Pantene ProV?

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What other target market should Pantene ProV look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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