Pantene Pro-V Classic Care Consumer Insights

Who buys Pantene Pro-V Classic Care? A Pantene Pro-V Classic Care consumer is generally very high income, Asian, and adolescent age. Pantene Pro-V Classic Care consumers are more likely to purchase Pantene Pro-V Classic Care during larger pantry stocking trips. Brands such as Olay, Dove, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene Pro-V Classic Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
10.6%
Total Basket $ (median)
$70.92

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene Pro-V Classic Care Consumer Demographics

demographic
index
Female
100
Male
103
<24
160
25-34
93
35-44
106
45-54
97
55-64
87
65+
73
African American
37
Asian
345
Caucasian
73
Hispanic
154
demographic
index
Has Kids
103
No Kids
93
- $20k
105
$20k-40k
88
$40k-60k
99
$60k-80k
90
$80k-100k
96
$100k-125k
103
$125k +
131
No College
96
College
101
Adv. Degree
101

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Pantene Pro-V Classic Care Basket Affinity & Size

brand
basket affinity
Olay 12.7x
Dove 12.5x
Secret 9.7x
Oral-B 9.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
265

Where is Pantene Pro-V Classic Care Purchased?

channels
index
Club
466
Dollar
83
Drug
208
Food
21
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.5x
Listerine 1.4x
Horizon Organic 1.4x
Dove 1.4x

How Did They Pay?

method
index
Cash
101
Credit
97
Debit
100
Food Stamps
34

When is Pantene Pro-V Classic Care Purchased?

day of week
Sun
18.4%
Mon
12.8%
Tue
11.6%
Wed
11.9%
Thu
12.0%
Fri
14.9%
Sat
18.4%
time of day
Morning
13.2%
Noon
19.4%
Afternoon
37.0%
Evening
25.7%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene Pro-V Classic Care consumers purchase?

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Why do Pantene Pro-V Classic Care consumers try new brands?

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Where do Pantene Pro-V Classic Care consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene Pro-V Classic Care Target Market

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Who actually buys Pantene Pro-V Classic Care? Do these consumers match the intended target market of Pantene Pro-V Classic Care?

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What motivates the target market to purchase Pantene Pro-V Classic Care?

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What other target market should Pantene Pro-V Classic Care look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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