Pantene Pro-V Classic Care Consumer Insights

Who buys Pantene Pro-V Classic Care?

A Pantene Pro-V Classic Care consumer is generally very high income, Asian, and adolescent age. Pantene Pro-V Classic Care consumers are more likely to purchase Pantene Pro-V Classic Care during larger pantry stocking trips. Brands such as Olay, Dove, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene Pro-V Classic Care Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
10.6%
Total Basket $ (median)
$70.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene Pro-V Classic Care Consumer Demographics

demographic
index
Female
100
Male
103
<24
160
25-34
93
35-44
106
45-54
97
55-64
87
65+
73
African American
37
Asian
345
Caucasian
73
Hispanic
154
demographic
index
Has Kids
103
No Kids
93
- $20k
105
$20k-40k
88
$40k-60k
99
$60k-80k
90
$80k-100k
96
$100k-125k
103
$125k +
131
No College
96
College
101
Adv. Degree
101

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Pantene Pro-V Classic Care Basket Affinity & Size

brand
basket affinity
Olay 12.7x
Dove 12.5x
Secret 9.7x
Oral-B 9.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
265

Where is Pantene Pro-V Classic Care Purchased?

channels
index
Club
466
Dollar
83
Drug
208
Food
21
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.5x
Listerine 1.4x
Horizon Organic 1.4x
Dove 1.4x

How Did They Pay?

method
index
Cash
101
Credit
97
Debit
100
Food Stamps
34

When is Pantene Pro-V Classic Care Purchased?

day of week
Sun
18.4%
Mon
12.8%
Tue
11.6%
Wed
11.9%
Thu
12.0%
Fri
14.9%
Sat
18.4%
time of day
Morning
13.2%
Noon
19.4%
Afternoon
37.0%
Evening
25.7%
Late
4.7%

About Our Pantene Pro-V Classic Care Consumer Insights

How do we know who buys Pantene Pro-V Classic Care? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pantene Pro-V Classic Care consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.