Pantene Pro-V Classic Care Consumer Insights

Who buys Pantene Pro-V Classic Care?

A Pantene Pro-V Classic Care consumer is generally very high income, Asian, and adolescent age. Pantene Pro-V Classic Care consumers are more likely to purchase Pantene Pro-V Classic Care during larger pantry stocking trips. Brands such as Olay, Dove, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene Pro-V Classic Care Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
10.6%
Total Basket $ (median)
$70.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene Pro-V Classic Care Consumer Demographics

demographic
index
Female
100
Male
103
<24
160
25-34
93
35-44
106
45-54
97
55-64
87
65+
73
African American
37
Asian
345
Caucasian
73
Hispanic
154
demographic
index
Has Kids
103
No Kids
93
- $20k
105
$20k-40k
88
$40k-60k
99
$60k-80k
90
$80k-100k
96
$100k-125k
103
$125k +
131
No College
96
College
101
Adv. Degree
101

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Pantene Pro-V Classic Care Basket Affinity & Size

brand
basket affinity
Olay 12.7x
Dove 12.5x
Secret 9.7x
Oral-B 9.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
265

Where is Pantene Pro-V Classic Care Purchased?

channels
index
Club
466
Dollar
83
Drug
208
Food
21
Gas & Convenience
1
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.5x
Listerine 1.4x
Horizon Organic 1.4x
Dove 1.4x

How Did They Pay?

method
index
Cash
101
Credit
97
Debit
100
Food Stamps
34

When is Pantene Pro-V Classic Care Purchased?

day of week
Sun
18.4%
Mon
12.8%
Tue
11.6%
Wed
11.9%
Thu
12.0%
Fri
14.9%
Sat
18.4%
time of day
Morning
13.2%
Noon
19.4%
Afternoon
37.0%
Evening
25.7%
Late
4.7%

Get More Pantene Pro-V Classic Care Data

Contact us for the latest Pantene Pro-V Classic Care consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pantene Pro-V Classic Care consumers switch to?

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Why do consumers stop buying Pantene Pro-V Classic Care products?

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Which retailers do Pantene Pro-V Classic Care shoppers prefer to shop at?

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What motivates consumers to try Pantene Pro-V Classic Care products?

Research the Pantene Pro-V Classic Care Target Market

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Who actually buys Pantene Pro-V Classic Care? Do these consumers match the intended target market of Pantene Pro-V Classic Care?

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What motivates the target market to purchase Pantene Pro-V Classic Care?

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What other target market should Pantene Pro-V Classic Care look at?

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Which other brands have a similar target market?

About Our Pantene Pro-V Classic Care Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.