Pantene Pro-V Curly Consumer Insights

Who buys Pantene Pro-V Curly?

A Pantene Pro-V Curly consumer is generally lower income, Hispanic, and young adult age. Pantene Pro-V Curly consumers are more likely to purchase Pantene Pro-V Curly during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene Pro-V Curly Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
19.8%
Total Basket $ (median)
$25.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene Pro-V Curly Consumer Demographics

demographic
index
Female
103
Male
72
<24
122
25-34
131
35-44
101
45-54
83
55-64
53
65+
22
African American
48
Asian
120
Caucasian
83
Hispanic
261
demographic
index
Has Kids
108
No Kids
82
- $20k
109
$20k-40k
122
$40k-60k
108
$60k-80k
114
$80k-100k
78
$100k-125k
78
$125k +
75
No College
117
College
100
Adv. Degree
79

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Pantene Pro-V Curly Basket Affinity & Size

brand
basket affinity
Olay 18.0x
CoverGirl 13.3x
Dove 12.3x
Secret 12.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
230

Where is Pantene Pro-V Curly Purchased?

channels
index
Club
0
Dollar
55
Drug
712
Food
32
Gas & Convenience
6
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Gold Peak 1.7x
Arizona (Beverage) 1.7x
TRESemme 1.7x

How Did They Pay?

method
index
Cash
178
Credit
65
Debit
83
Food Stamps
41

When is Pantene Pro-V Curly Purchased?

day of week
Sun
19.9%
Mon
14.7%
Tue
12.8%
Wed
12.4%
Thu
11.7%
Fri
13.1%
Sat
15.4%
time of day
Morning
17.7%
Noon
16.0%
Afternoon
30.6%
Evening
27.6%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene Pro-V Curly consumers purchase?

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Why do Pantene Pro-V Curly consumers try new brands?

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Where do Pantene Pro-V Curly consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene Pro-V Curly Target Market

Arrow and target

Who actually buys Pantene Pro-V Curly? Do these consumers match the intended target market of Pantene Pro-V Curly?

Thought bubble

What motivates the target market to purchase Pantene Pro-V Curly?

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What other target market should Pantene Pro-V Curly look at?

venn diagram

Which other brands have a similar target market?

About Our Pantene Pro-V Curly Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.