Pantene Pro-V Curly Consumer Insights

Who buys Pantene Pro-V Curly?

A Pantene Pro-V Curly consumer is generally lower income, Hispanic, and young adult age. Pantene Pro-V Curly consumers are more likely to purchase Pantene Pro-V Curly during larger pantry stocking trips. Brands such as Olay, CoverGirl, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene Pro-V Curly Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
19.8%
Total Basket $ (median)
$25.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene Pro-V Curly Consumer Demographics

demographic
index
Female
103
Male
72
<24
122
25-34
131
35-44
101
45-54
83
55-64
53
65+
22
African American
48
Asian
120
Caucasian
83
Hispanic
261
demographic
index
Has Kids
108
No Kids
82
- $20k
109
$20k-40k
122
$40k-60k
108
$60k-80k
114
$80k-100k
78
$100k-125k
78
$125k +
75
No College
117
College
100
Adv. Degree
79

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Pantene Pro-V Curly Basket Affinity & Size

brand
basket affinity
Olay 18.0x
CoverGirl 13.3x
Dove 12.3x
Secret 12.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
194
Pantry Stocking (21+ Items)
230

Where is Pantene Pro-V Curly Purchased?

channels
index
Club
0
Dollar
55
Drug
712
Food
32
Gas & Convenience
6
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.8x
Gold Peak 1.7x
Arizona (Beverage) 1.7x
TRESemme 1.7x

How Did They Pay?

method
index
Cash
178
Credit
65
Debit
83
Food Stamps
41

When is Pantene Pro-V Curly Purchased?

day of week
Sun
19.9%
Mon
14.7%
Tue
12.8%
Wed
12.4%
Thu
11.7%
Fri
13.1%
Sat
15.4%
time of day
Morning
17.7%
Noon
16.0%
Afternoon
30.6%
Evening
27.6%
Late
8.1%

About Our Pantene Pro-V Curly Consumer Insights

How do we know who buys Pantene Pro-V Curly? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pantene Pro-V Curly consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.