Pantene ProV Nature Fusion Consumer Insights

Who buys Pantene ProV Nature Fusion?

A Pantene ProV Nature Fusion consumer is generally very low income, Asian, and young adult age. Pantene ProV Nature Fusion consumers are more likely to purchase Pantene ProV Nature Fusion during mid to large sized trips. Brands such as Dawn, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene ProV Nature Fusion Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.67
% of Basket $ (median)
44.5%
Total Basket $ (median)
$14.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene ProV Nature Fusion Consumer Demographics

demographic
index
Female
106
Male
46
<24
154
25-34
158
35-44
87
45-54
70
55-64
60
65+
11
African American
72
Asian
276
Caucasian
67
Hispanic
245
demographic
index
Has Kids
105
No Kids
89
- $20k
185
$20k-40k
135
$40k-60k
103
$60k-80k
91
$80k-100k
85
$100k-125k
71
$125k +
51
No College
130
College
100
Adv. Degree
67

Understand Pantene ProV Nature Fusion Consumer Behavior

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Pantene ProV Nature Fusion Basket Affinity & Size

brand
basket affinity
Dawn 27.5x
Olay 23.9x
Secret 17.4x
Tide 14.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
203
Pantry Stocking (21+ Items)
141

Where is Pantene ProV Nature Fusion Purchased?

channels
index
Club
0
Drug
998
Food
12
Gas & Convenience
4
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Arizona (Beverage) 1.6x
Scott 1.6x
Listerine 1.5x

How Did They Pay?

method
index
Cash
152
Credit
72
Debit
89
Food Stamps
34

When is Pantene ProV Nature Fusion Purchased?

day of week
Sun
21.3%
Mon
13.0%
Tue
12.7%
Wed
12.9%
Thu
11.8%
Fri
12.7%
Sat
15.4%
time of day
Morning
15.0%
Noon
16.7%
Afternoon
29.8%
Evening
30.4%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene ProV Nature Fusion consumers purchase?

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Why do Pantene ProV Nature Fusion consumers try new brands?

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Where do Pantene ProV Nature Fusion consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene ProV Nature Fusion Target Market

Arrow and target

Who actually buys Pantene ProV Nature Fusion? Do these consumers match the intended target market of Pantene ProV Nature Fusion?

Thought bubble

What motivates the target market to purchase Pantene ProV Nature Fusion?

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What other target market should Pantene ProV Nature Fusion look at?

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Which other brands have a similar target market?

About Our Pantene ProV Nature Fusion Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.