Pantene Pro-V Smooth Consumer Insights

Who buys Pantene Pro-V Smooth?

A Pantene Pro-V Smooth consumer is generally very low income, Asian, and adolescent age. Pantene Pro-V Smooth consumers are more likely to purchase Pantene Pro-V Smooth during larger pantry stocking trips. Brands such as Olay, Secret, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene Pro-V Smooth Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
11.8%
Total Basket $ (median)
$50.44

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene Pro-V Smooth Consumer Demographics

demographic
index
Female
102
Male
81
<24
196
25-34
123
35-44
95
45-54
93
55-64
46
65+
54
African American
43
Asian
217
Caucasian
83
Hispanic
177
demographic
index
Has Kids
105
No Kids
89
- $20k
136
$20k-40k
107
$40k-60k
102
$60k-80k
96
$80k-100k
94
$100k-125k
85
$125k +
91
No College
114
College
100
Adv. Degree
86

Understand Pantene Pro-V Smooth Consumer Behavior

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Pantene Pro-V Smooth Basket Affinity & Size

brand
basket affinity
Olay 14.0x
Secret 11.7x
Softsoap 10.7x
Always 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
278

Where is Pantene Pro-V Smooth Purchased?

channels
index
Club
59
Dollar
200
Drug
381
Food
49
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
TRESemme 1.5x
Kelloggs Frosted Flakes 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
138
Credit
81
Debit
97
Food Stamps
53

When is Pantene Pro-V Smooth Purchased?

day of week
Sun
19.1%
Mon
12.8%
Tue
12.5%
Wed
11.3%
Thu
12.1%
Fri
13.9%
Sat
18.3%
time of day
Morning
14.8%
Noon
16.3%
Afternoon
35.2%
Evening
27.9%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene Pro-V Smooth consumers purchase?

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Why do Pantene Pro-V Smooth consumers try new brands?

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Where do Pantene Pro-V Smooth consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene Pro-V Smooth Target Market

Arrow and target

Who actually buys Pantene Pro-V Smooth? Do these consumers match the intended target market of Pantene Pro-V Smooth?

Thought bubble

What motivates the target market to purchase Pantene Pro-V Smooth?

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What other target market should Pantene Pro-V Smooth look at?

venn diagram

Which other brands have a similar target market?

About Our Pantene Pro-V Smooth Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.