Pantene Pro-V Smooth Consumer Insights

Who buys Pantene Pro-V Smooth?

A Pantene Pro-V Smooth consumer is generally very low income, Asian, and adolescent age. Pantene Pro-V Smooth consumers are more likely to purchase Pantene Pro-V Smooth during larger pantry stocking trips. Brands such as Olay, Secret, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Pantene Pro-V Smooth Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
11.8%
Total Basket $ (median)
$50.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pantene Pro-V Smooth Consumer Demographics

demographic
index
Female
102
Male
81
<24
196
25-34
123
35-44
95
45-54
93
55-64
46
65+
54
African American
43
Asian
217
Caucasian
83
Hispanic
177
demographic
index
Has Kids
105
No Kids
89
- $20k
136
$20k-40k
107
$40k-60k
102
$60k-80k
96
$80k-100k
94
$100k-125k
85
$125k +
91
No College
114
College
100
Adv. Degree
86

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Pantene Pro-V Smooth Basket Affinity & Size

brand
basket affinity
Olay 14.0x
Secret 11.7x
Softsoap 10.7x
Always 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
278

Where is Pantene Pro-V Smooth Purchased?

channels
index
Club
59
Dollar
200
Drug
381
Food
49
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
TRESemme 1.5x
Kelloggs Frosted Flakes 1.5x
Scott 1.5x

How Did They Pay?

method
index
Cash
138
Credit
81
Debit
97
Food Stamps
53

When is Pantene Pro-V Smooth Purchased?

day of week
Sun
19.1%
Mon
12.8%
Tue
12.5%
Wed
11.3%
Thu
12.1%
Fri
13.9%
Sat
18.3%
time of day
Morning
14.8%
Noon
16.3%
Afternoon
35.2%
Evening
27.9%
Late
5.8%

About Our Pantene Pro-V Smooth Consumer Insights

How do we know who buys Pantene Pro-V Smooth? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pantene Pro-V Smooth consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.