Pantene ProV Stylers Consumer Insights

Who buys Pantene ProV Stylers?

A Pantene ProV Stylers consumer is generally very low income, Hispanic, and young adult age. Pantene ProV Stylers consumers are more likely to purchase Pantene ProV Stylers during larger pantry stocking trips. Brands such as Secret, Olay, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Pantene ProV Stylers Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
12.4%
Total Basket $ (median)
$39.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pantene ProV Stylers Consumer Demographics

demographic
index
Female
104
Male
63
<24
112
25-34
113
35-44
104
45-54
84
55-64
70
65+
106
African American
49
Asian
109
Caucasian
94
Hispanic
161
demographic
index
Has Kids
102
No Kids
95
- $20k
129
$20k-40k
125
$40k-60k
104
$60k-80k
98
$80k-100k
95
$100k-125k
101
$125k +
48
No College
137
College
96
Adv. Degree
74

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Pantene ProV Stylers Basket Affinity & Size

brand
basket affinity
Secret 14.6x
Olay 10.0x
Febreze 10.0x
TRESemme 9.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
374

Where is Pantene ProV Stylers Purchased?

channels
index
Beauty
27
Dollar
18
Drug
16
Food
169
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
TRESemme 1.7x
Pop-Tarts 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
128
Credit
90
Debit
93
Food Stamps
61

When is Pantene ProV Stylers Purchased?

day of week
Sun
14.8%
Mon
14.0%
Tue
15.8%
Wed
13.8%
Thu
12.3%
Fri
15.0%
Sat
14.4%
time of day
Morning
16.0%
Noon
15.6%
Afternoon
35.6%
Evening
25.0%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pantene ProV Stylers consumers purchase?

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Why do Pantene ProV Stylers consumers try new brands?

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Where do Pantene ProV Stylers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pantene ProV Stylers Target Market

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Who actually buys Pantene ProV Stylers? Do these consumers match the intended target market of Pantene ProV Stylers?

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What motivates the target market to purchase Pantene ProV Stylers?

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What other target market should Pantene ProV Stylers look at?

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Which other brands have a similar target market?

About Our Pantene ProV Stylers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.