Paramount (Produce) Consumer Insights

Who buys Paramount (Produce)?

A Paramount (Produce) consumer is generally slightly higher income, Caucasian, and older age. Paramount (Produce) consumers are more likely to purchase Paramount (Produce) during larger pantry stocking trips. Brands such as TURKEY KNOB, Bolthouse Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Paramount (Produce) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$83.66

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Paramount (Produce) Consumer Demographics

demographic
index
Female
102
Male
85
<24
102
25-34
95
35-44
105
45-54
95
55-64
106
65+
89
African American
69
Asian
84
Caucasian
110
Hispanic
37
demographic
index
Has Kids
104
No Kids
91
- $20k
74
$20k-40k
83
$40k-60k
97
$60k-80k
100
$80k-100k
133
$100k-125k
105
$125k +
105
No College
76
College
100
Adv. Degree
131

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Paramount (Produce) Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.4x
Bolthouse Farms 7.5x
Totino's Pizza Rolls 5.9x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
512

Where is Paramount (Produce) Purchased?

channels
index
Club
1
Drug
46
Food
22
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Kraft Singles 1.7x
Yoplait Light 1.6x
Sweet Baby Ray's 1.6x

How Did They Pay?

method
index
Cash
108
Credit
130
Debit
71
Food Stamps
99

When is Paramount (Produce) Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
11.7%
Wed
10.9%
Thu
10.0%
Fri
17.4%
Sat
18.3%
time of day
Morning
16.8%
Noon
15.1%
Afternoon
33.3%
Evening
24.5%
Late
10.3%

About Our Paramount (Produce) Consumer Insights

How do we know who buys Paramount (Produce)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Paramount (Produce) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.