Paramount (Produce) Consumer Insights

Who buys Paramount (Produce)? A Paramount (Produce) consumer is generally slightly higher income, Caucasian, and older age. Paramount (Produce) consumers are more likely to purchase Paramount (Produce) during larger pantry stocking trips. Brands such as TURKEY KNOB, Bolthouse Farms, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Paramount (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$83.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Paramount (Produce) Consumer Demographics

demographic
index
Female
102
Male
85
<24
102
25-34
95
35-44
105
45-54
95
55-64
106
65+
89
African American
69
Asian
84
Caucasian
110
Hispanic
37
demographic
index
Has Kids
104
No Kids
91
- $20k
74
$20k-40k
83
$40k-60k
97
$60k-80k
100
$80k-100k
133
$100k-125k
105
$125k +
105
No College
76
College
100
Adv. Degree
131

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Paramount (Produce) Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.4x
Bolthouse Farms 7.5x
Totino's Pizza Rolls 5.9x
Jennie-O 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
512

Where is Paramount (Produce) Purchased?

channels
index
Club
1
Drug
46
Food
22
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Kraft Singles 1.7x
Yoplait Light 1.6x
Sweet Baby Ray's 1.6x

How Did They Pay?

method
index
Cash
108
Credit
130
Debit
71
Food Stamps
99

When is Paramount (Produce) Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
11.7%
Wed
10.9%
Thu
10.0%
Fri
17.4%
Sat
18.3%
time of day
Morning
16.8%
Noon
15.1%
Afternoon
33.3%
Evening
24.5%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Paramount (Produce) consumers purchase?

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Why do Paramount (Produce) consumers try new brands?

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Where do Paramount (Produce) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Paramount (Produce) Target Market

Arrow and target

Who actually buys Paramount (Produce)? Do these consumers match the intended target market of Paramount (Produce)?

Thought bubble

What motivates the target market to purchase Paramount (Produce)?

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What other target market should Paramount (Produce) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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