Parkay Consumer Insights

Who buys Parkay?

A Parkay consumer is generally slightly higher income, African American, and older age. Parkay consumers are more likely to purchase Parkay during larger pantry stocking trips. Brands such as Blue Bonnet, Sunny Meadow, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Parkay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.9%
Total Basket $ (median)
$67.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Parkay Consumer Demographics

demographic
index
Female
102
Male
85
<24
57
25-34
68
35-44
94
45-54
130
55-64
160
65+
152
African American
156
Asian
16
Caucasian
112
Hispanic
60
demographic
index
Has Kids
93
No Kids
116
- $20k
100
$20k-40k
93
$40k-60k
90
$60k-80k
113
$80k-100k
116
$100k-125k
86
$125k +
102
No College
135
College
93
Adv. Degree
94

Understand Parkay Consumer Behavior

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Parkay Basket Affinity & Size

brand
basket affinity
Blue Bonnet 5.2x
Sunny Meadow 5.0x
Borden 4.6x
Kraft Singles 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
516

Where is Parkay Purchased?

channels
index
Beauty
7
Club
1
Dollar
1
Drug
6
Food
122
Gas & Convenience
23
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Diet Mountain Dew 1.8x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
107
Food Stamps
129

When is Parkay Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.6%
Wed
11.2%
Thu
11.8%
Fri
16.0%
Sat
18.8%
time of day
Morning
14.1%
Noon
17.4%
Afternoon
35.5%
Evening
27.0%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Parkay consumers purchase?

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Why do Parkay consumers try new brands?

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Where do Parkay consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Parkay Target Market

Arrow and target

Who actually buys Parkay? Do these consumers match the intended target market of Parkay?

Thought bubble

What motivates the target market to purchase Parkay?

magnifying glass

What other target market should Parkay look at?

venn diagram

Which other brands have a similar target market?

About Our Parkay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.