Parkay Consumer Insights

Who buys Parkay?

A Parkay consumer is generally slightly higher income, African American, and older age. Parkay consumers are more likely to purchase Parkay during larger pantry stocking trips. Brands such as Blue Bonnet, Sunny Meadow, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Parkay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.9%
Total Basket $ (median)
$67.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Parkay Consumer Demographics

demographic
index
Female
102
Male
85
<24
57
25-34
68
35-44
94
45-54
130
55-64
160
65+
152
African American
156
Asian
16
Caucasian
112
Hispanic
60
demographic
index
Has Kids
93
No Kids
116
- $20k
100
$20k-40k
93
$40k-60k
90
$60k-80k
113
$80k-100k
116
$100k-125k
86
$125k +
102
No College
135
College
93
Adv. Degree
94

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Parkay Basket Affinity & Size

brand
basket affinity
Blue Bonnet 5.2x
Sunny Meadow 5.0x
Borden 4.6x
Kraft Singles 4.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
516

Where is Parkay Purchased?

channels
index
Beauty
7
Club
1
Dollar
1
Drug
6
Food
122
Gas & Convenience
23
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Diet Mountain Dew 1.8x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
107
Food Stamps
129

When is Parkay Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.6%
Wed
11.2%
Thu
11.8%
Fri
16.0%
Sat
18.8%
time of day
Morning
14.1%
Noon
17.4%
Afternoon
35.5%
Evening
27.0%
Late
6.0%

About Our Parkay Consumer Insights

How do we know who buys Parkay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Parkay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.