Parliament Lights Consumer Insights

Who buys Parliament Lights?

A Parliament Lights consumer is generally very high income, Caucasian, and senior age. Parliament Lights consumers are more likely to purchase Parliament Lights during small to mid sized trips. Brands such as Marlboro Gold Pack, Red Bull, and Diet Pepsi also tend to be purchased in the same trip. See sample consumer insights data below.

Parliament Lights Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.58
% of Basket $ (median)
64.7%
Total Basket $ (median)
$14.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Parliament Lights Consumer Demographics

demographic
index
Female
98
Male
116
<24
38
25-34
78
35-44
109
45-54
107
55-64
115
65+
163
African American
31
Asian
109
Caucasian
114
Hispanic
28
demographic
index
Has Kids
87
No Kids
129
- $20k
157
$20k-40k
90
$40k-60k
83
$60k-80k
44
$80k-100k
113
$100k-125k
119
$125k +
157
No College
118
College
110
Adv. Degree
31

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Parliament Lights Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 103.0x
Red Bull 88.1x
Diet Pepsi 24.2x
Tropicana 17.9x
basket size
index
Urgent Need (1-2 Items)
125
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
40
Pantry Stocking (21+ Items)
20

Where is Parliament Lights Purchased?

channels
index
Club
78
Dollar
8
Drug
376
Food
48
Gas & Convenience
3261
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.0x
Marlboro 3.4x
Red Bull 2.8x
Goya 2.1x

How Did They Pay?

method
index
Cash
114
Credit
118
Debit
91
Food Stamps
7

When is Parliament Lights Purchased?

day of week
Sun
15.5%
Mon
13.3%
Tue
10.5%
Wed
13.7%
Thu
12.1%
Fri
19.3%
Sat
15.5%
time of day
Morning
19.0%
Noon
13.7%
Afternoon
28.2%
Evening
24.4%
Late
14.7%

Get More Parliament Lights Data

Contact us for the latest Parliament Lights consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Parliament Lights consumers switch to?

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Why do consumers stop buying Parliament Lights products?

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Which retailers do Parliament Lights shoppers prefer to shop at?

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What motivates consumers to try Parliament Lights products?

Research the Parliament Lights Target Market

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Who actually buys Parliament Lights? Do these consumers match the intended target market of Parliament Lights?

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What motivates the target market to purchase Parliament Lights?

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What other target market should Parliament Lights look at?

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Which other brands have a similar target market?

About Our Parliament Lights Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.