Parliament Lights Consumer Insights

Who buys Parliament Lights?

A Parliament Lights consumer is generally very high income, Caucasian, and senior age. Parliament Lights consumers are more likely to purchase Parliament Lights during small to mid sized trips. Brands such as Marlboro Gold Pack, Red Bull, and Diet Pepsi also tend to be purchased in the same trip. See sample consumer insights data below.

Parliament Lights Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.58
% of Basket $ (median)
64.7%
Total Basket $ (median)
$14.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Parliament Lights Consumer Demographics

demographic
index
Female
98
Male
116
<24
38
25-34
78
35-44
109
45-54
107
55-64
115
65+
163
African American
31
Asian
109
Caucasian
114
Hispanic
28
demographic
index
Has Kids
87
No Kids
129
- $20k
157
$20k-40k
90
$40k-60k
83
$60k-80k
44
$80k-100k
113
$100k-125k
119
$125k +
157
No College
118
College
110
Adv. Degree
31

Understand Parliament Lights Consumer Behavior

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Parliament Lights Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 103.0x
Red Bull 88.1x
Diet Pepsi 24.2x
Tropicana 17.9x
basket size
index
Urgent Need (1-2 Items)
125
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
40
Pantry Stocking (21+ Items)
20

Where is Parliament Lights Purchased?

channels
index
Club
78
Dollar
8
Drug
376
Food
48
Gas & Convenience
3261
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.0x
Marlboro 3.4x
Red Bull 2.8x
Goya 2.1x

How Did They Pay?

method
index
Cash
114
Credit
118
Debit
91
Food Stamps
7

When is Parliament Lights Purchased?

day of week
Sun
15.5%
Mon
13.3%
Tue
10.5%
Wed
13.7%
Thu
12.1%
Fri
19.3%
Sat
15.5%
time of day
Morning
19.0%
Noon
13.7%
Afternoon
28.2%
Evening
24.4%
Late
14.7%

About Our Parliament Lights Consumer Insights

How do we know who buys Parliament Lights? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Parliament Lights consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.