Pasta Prima Consumer Insights

Who buys Pasta Prima?

A Pasta Prima consumer is generally very high income, Asian, and adolescent age. Pasta Prima consumers are more likely to purchase Pasta Prima during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Taylor Farms, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Pasta Prima Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$137.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pasta Prima Consumer Demographics

demographic
index
Female
100
Male
103
<24
133
25-34
93
35-44
99
45-54
109
55-64
91
65+
107
African American
45
Asian
183
Caucasian
91
Hispanic
116
demographic
index
Has Kids
103
No Kids
94
- $20k
91
$20k-40k
76
$40k-60k
87
$60k-80k
86
$80k-100k
117
$100k-125k
131
$125k +
132
No College
61
College
102
Adv. Degree
135

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Pasta Prima Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
212
Pantry Stocking (21+ Items)
346

Where is Pasta Prima Purchased?

channels
index
Club
737
Drug
46
Food
47
Gas & Convenience
0
Mass
10
regions
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What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Oroweat 1.7x
Lean Cuisine 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
108
Food Stamps
94

When is Pasta Prima Purchased?

day of week
Sun
19.0%
Mon
13.9%
Tue
11.5%
Wed
11.4%
Thu
11.3%
Fri
14.5%
Sat
18.4%
time of day
Morning
10.2%
Noon
21.3%
Afternoon
40.3%
Evening
26.2%
Late
2.0%

Get More Pasta Prima Data

Contact us for the latest Pasta Prima consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pasta Prima consumers switch to?

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Why do consumers stop buying Pasta Prima products?

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Which retailers do Pasta Prima shoppers prefer to shop at?

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What motivates consumers to try Pasta Prima products?

Research the Pasta Prima Target Market

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Who actually buys Pasta Prima? Do these consumers match the intended target market of Pasta Prima?

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What motivates the target market to purchase Pasta Prima?

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What other target market should Pasta Prima look at?

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Which other brands have a similar target market?

About Our Pasta Prima Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.