Pasta Prima Consumer Insights

Who buys Pasta Prima? A Pasta Prima consumer is generally very high income, Asian, and adolescent age. Pasta Prima consumers are more likely to purchase Pasta Prima during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Taylor Farms, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Pasta Prima Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$137.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pasta Prima Consumer Demographics

demographic
index
Female
100
Male
103
<24
133
25-34
93
35-44
99
45-54
109
55-64
91
65+
107
African American
45
Asian
183
Caucasian
91
Hispanic
116
demographic
index
Has Kids
103
No Kids
94
- $20k
91
$20k-40k
76
$40k-60k
87
$60k-80k
86
$80k-100k
117
$100k-125k
131
$125k +
132
No College
61
College
102
Adv. Degree
135

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Pasta Prima Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
212
Pantry Stocking (21+ Items)
346

Where is Pasta Prima Purchased?

channels
index
Club
737
Drug
46
Food
47
Gas & Convenience
0
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Oroweat 1.7x
Lean Cuisine 1.5x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
108
Food Stamps
94

When is Pasta Prima Purchased?

day of week
Sun
19.0%
Mon
13.9%
Tue
11.5%
Wed
11.4%
Thu
11.3%
Fri
14.5%
Sat
18.4%
time of day
Morning
10.2%
Noon
21.3%
Afternoon
40.3%
Evening
26.2%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pasta Prima consumers purchase?

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Why do Pasta Prima consumers try new brands?

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Where do Pasta Prima consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pasta Prima Target Market

Arrow and target

Who actually buys Pasta Prima? Do these consumers match the intended target market of Pasta Prima?

Thought bubble

What motivates the target market to purchase Pasta Prima?

magnifying glass

What other target market should Pasta Prima look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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