Pasta Roni Consumer Insights

Who buys Pasta Roni?

A Pasta Roni consumer is generally median income, Caucasian, and adolescent age. Pasta Roni consumers are more likely to purchase Pasta Roni during larger pantry stocking trips. Brands such as Kraft Macaroni & Cheese, Chef Boyardee, and Maruchan Ramen also tend to be purchased in the same trip. See sample consumer insights data below.

Pasta Roni Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$85.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pasta Roni Consumer Demographics

demographic
index
Female
102
Male
81
<24
112
25-34
108
35-44
99
45-54
103
55-64
82
65+
49
African American
60
Asian
40
Caucasian
111
Hispanic
79
demographic
index
Has Kids
110
No Kids
78
- $20k
101
$20k-40k
114
$40k-60k
105
$60k-80k
115
$80k-100k
91
$100k-125k
90
$125k +
68
No College
108
College
104
Adv. Degree
71

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Pasta Roni Basket Affinity & Size

brand
basket affinity
Kraft Macaroni & Cheese 7.1x
Chef Boyardee 5.6x
Maruchan Ramen 5.2x
Totino's Party Pizza 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
578

Where is Pasta Roni Purchased?

channels
index
Club
2
Dollar
68
Drug
12
Food
178
Gas & Convenience
14
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Armour 1.4x
Entenmann's 1.4x
Banquet 1.4x

How Did They Pay?

method
index
Cash
115
Credit
88
Debit
94
Food Stamps
187

When is Pasta Roni Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
12.4%
Wed
12.2%
Thu
11.1%
Fri
13.7%
Sat
17.5%
time of day
Morning
13.8%
Noon
16.1%
Afternoon
34.8%
Evening
28.7%
Late
6.6%

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Find Answers to Questions

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Which brands do Pasta Roni consumers switch to?

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Why do consumers stop buying Pasta Roni products?

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Which retailers do Pasta Roni shoppers prefer to shop at?

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What motivates consumers to try Pasta Roni products?

Research the Pasta Roni Target Market

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Who actually buys Pasta Roni? Do these consumers match the intended target market of Pasta Roni?

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What motivates the target market to buy Pasta Roni?

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What other target market should Pasta Roni look at?

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Which other brands have a similar target market?

About Our Pasta Roni Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.