Pasta Roni Consumer Insights

Who buys Pasta Roni? Pasta Roni consumers are generally median income, Caucasian, and adolescent age. Pasta Roni consumers are more likely to purchase Pasta Roni during larger pantry stocking trips. Brands such as Kraft Macaroni & Cheese, Chef Boyardee, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Pasta Roni Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$85.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pasta Roni Consumer Demographics

demographic
index
Female
102
Male
81
<24
112
25-34
108
35-44
99
45-54
103
55-64
82
65+
49
African American
60
Asian
40
Caucasian
111
Hispanic
79
demographic
index
Has Kids
110
No Kids
78
- $20k
101
$20k-40k
114
$40k-60k
105
$60k-80k
115
$80k-100k
91
$100k-125k
90
$125k +
68
No College
108
College
104
Adv. Degree
71

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Pasta Roni Basket Affinity & Size

brand
basket affinity
Kraft Macaroni & Cheese 7.1x
Chef Boyardee 5.6x
Maruchan Ramen 5.2x
Totino's Party Pizza 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
578

Where is Pasta Roni Purchased?

channels
index
Club
2
Dollar
68
Drug
12
Food
178
Gas & Convenience
14
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Armour 1.4x
Entenmann's 1.4x
Banquet 1.4x

How Did They Pay?

method
index
Cash
115
Credit
88
Debit
94
Food Stamps
187

When is Pasta Roni Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
12.4%
Wed
12.2%
Thu
11.1%
Fri
13.7%
Sat
17.5%
time of day
Morning
13.8%
Noon
16.1%
Afternoon
34.8%
Evening
28.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pasta Roni consumers purchase?

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Why do Pasta Roni consumers try new brands?

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Where do Pasta Roni consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pasta Roni Target Market

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Who actually buys Pasta Roni? Do these consumers match the intended target market of Pasta Roni?

Thought bubble

What motivates the target market to purchase Pasta Roni?

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What other target market should Pasta Roni look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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