Patio Consumer Insights

Who buys Patio?

A Patio consumer is generally very low income, Caucasian, and adolescent age. Patio consumers are more likely to purchase Patio during larger pantry stocking trips. Brands such as Borden, Banquet, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Patio Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.0%
Total Basket $ (median)
$74.35

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Patio Consumer Demographics

demographic
index
Female
99
Male
109
<24
170
25-34
96
35-44
106
45-54
114
55-64
44
65+
24
African American
104
Asian
40
Caucasian
106
Hispanic
104
demographic
index
Has Kids
99
No Kids
102
- $20k
172
$20k-40k
121
$40k-60k
138
$60k-80k
98
$80k-100k
72
$100k-125k
50
$125k +
46
No College
143
College
94
Adv. Degree
80

Understand Patio Consumer Behavior

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Patio Basket Affinity & Size

brand
basket affinity
Borden 11.1x
Banquet 10.6x
Weight Watchers Smart Ones 9.5x
Chef Boyardee 9.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
589

Where is Patio Purchased?

channels
index
Dollar
41
Drug
2
Food
24
Gas & Convenience
1
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.2x
Sunbeam 2.1x
Totino's Party Pizza 2.1x
Sunny Meadow 2.0x

How Did They Pay?

method
index
Cash
91
Credit
67
Debit
111
Food Stamps
317

When is Patio Purchased?

day of week
Sun
18.5%
Mon
12.6%
Tue
10.3%
Wed
10.4%
Thu
15.1%
Fri
15.5%
Sat
17.6%
time of day
Morning
12.3%
Noon
18.0%
Afternoon
32.3%
Evening
28.2%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Patio consumers purchase?

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Why do Patio consumers try new brands?

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Where do Patio consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Patio Target Market

Arrow and target

Who actually buys Patio? Do these consumers match the intended target market of Patio?

Thought bubble

What motivates the target market to purchase Patio?

magnifying glass

What other target market should Patio look at?

venn diagram

Which other brands have a similar target market?

About Our Patio Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.