PayDay Consumer Insights

Who buys PayDay?

A PayDay consumer is generally lower income, African American, and senior age. PayDay consumers are more likely to purchase PayDay during larger pantry stocking trips. Brands such as Snickers, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

PayDay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.9%
Total Basket $ (median)
$21.76

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PayDay Consumer Demographics

demographic
index
Female
99
Male
108
<24
78
25-34
77
35-44
82
45-54
119
55-64
192
65+
196
African American
161
Asian
43
Caucasian
104
Hispanic
79
demographic
index
Has Kids
85
No Kids
135
- $20k
113
$20k-40k
121
$40k-60k
112
$60k-80k
103
$80k-100k
95
$100k-125k
76
$125k +
68
No College
128
College
97
Adv. Degree
83

Understand PayDay Consumer Behavior

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PayDay Basket Affinity & Size

brand
basket affinity
Snickers 13.6x
Kit Kat 13.0x
Reese's Peanut Butter Cups 11.3x
Twix 8.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
216

Where is PayDay Purchased?

channels
index
Club
125
Dollar
307
Drug
172
Food
57
Gas & Convenience
330
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
137
Credit
86
Debit
96
Food Stamps
98

When is PayDay Purchased?

day of week
Sun
14.2%
Mon
13.2%
Tue
13.6%
Wed
13.7%
Thu
13.8%
Fri
15.7%
Sat
15.8%
time of day
Morning
14.6%
Noon
16.2%
Afternoon
35.1%
Evening
27.2%
Late
6.9%

About Our PayDay Consumer Insights

How do we know who buys PayDay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the PayDay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.