PayDay Consumer Insights

Who buys PayDay?

A PayDay consumer is generally lower income, African American, and senior age. PayDay consumers are more likely to purchase PayDay during larger pantry stocking trips. Brands such as Snickers, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

PayDay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.9%
Total Basket $ (median)
$21.76

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PayDay Consumer Demographics

demographic
index
Female
99
Male
108
<24
78
25-34
77
35-44
82
45-54
119
55-64
192
65+
196
African American
161
Asian
43
Caucasian
104
Hispanic
79
demographic
index
Has Kids
85
No Kids
135
- $20k
113
$20k-40k
121
$40k-60k
112
$60k-80k
103
$80k-100k
95
$100k-125k
76
$125k +
68
No College
128
College
97
Adv. Degree
83

Understand PayDay Consumer Behavior

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PayDay Basket Affinity & Size

brand
basket affinity
Snickers 13.6x
Kit Kat 13.0x
Reese's Peanut Butter Cups 11.3x
Twix 8.7x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
216

Where is PayDay Purchased?

channels
index
Club
125
Dollar
307
Drug
172
Food
57
Gas & Convenience
330
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Hawaiian Punch 1.5x
Armour 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
137
Credit
86
Debit
96
Food Stamps
98

When is PayDay Purchased?

day of week
Sun
14.2%
Mon
13.2%
Tue
13.6%
Wed
13.7%
Thu
13.8%
Fri
15.7%
Sat
15.8%
time of day
Morning
14.6%
Noon
16.2%
Afternoon
35.1%
Evening
27.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do PayDay consumers purchase?

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Why do PayDay consumers try new brands?

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Where do PayDay consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PayDay Target Market

Arrow and target

Who actually buys PayDay? Do these consumers match the intended target market of PayDay?

Thought bubble

What motivates the target market to purchase PayDay?

magnifying glass

What other target market should PayDay look at?

venn diagram

Which other brands have a similar target market?

About Our PayDay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.