Peace Tea Consumer Insights

Who buys Peace Tea?

A Peace Tea consumer is generally very low income, Asian, and adolescent age. Peace Tea consumers are more likely to purchase Peace Tea during larger pantry stocking trips. Brands such as Arizona (Beverage), Totino's Party Pizza, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Peace Tea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.29
% of Basket $ (median)
6.3%
Total Basket $ (median)
$20.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peace Tea Consumer Demographics

demographic
index
Female
95
Male
153
<24
169
25-34
89
35-44
96
45-54
120
55-64
94
65+
52
African American
95
Asian
127
Caucasian
97
Hispanic
97
demographic
index
Has Kids
98
No Kids
104
- $20k
182
$20k-40k
141
$40k-60k
85
$60k-80k
102
$80k-100k
75
$100k-125k
91
$125k +
49
No College
124
College
103
Adv. Degree
57

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Peace Tea Basket Affinity & Size

brand
basket affinity
Arizona (Beverage) 10.6x
Totino's Party Pizza 5.9x
Blue Bonnet 5.6x
Sunbeam 5.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
228

Where is Peace Tea Purchased?

channels
index
Club
50
Dollar
197
Drug
21
Food
155
Gas & Convenience
655
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Arizona (Beverage) 1.8x
Monster Energy 1.7x
Marlboro Gold Pack 1.5x

How Did They Pay?

method
index
Cash
135
Credit
96
Debit
87
Food Stamps
115

When is Peace Tea Purchased?

day of week
Sun
17.1%
Mon
14.0%
Tue
11.4%
Wed
13.6%
Thu
14.0%
Fri
14.8%
Sat
15.0%
time of day
Morning
12.7%
Noon
17.5%
Afternoon
35.2%
Evening
27.7%
Late
6.9%

Get More Peace Tea Data

Contact us for the latest Peace Tea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Peace Tea consumers switch to?

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Why do consumers stop buying Peace Tea products?

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Which retailers do Peace Tea shoppers prefer to shop at?

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What motivates consumers to try Peace Tea products?

Research the Peace Tea Target Market

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Who actually buys Peace Tea? Do these consumers match the intended target market of Peace Tea?

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What motivates the target market to purchase Peace Tea?

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What other target market should Peace Tea look at?

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Which other brands have a similar target market?

About Our Peace Tea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.