Peanut Butter & Co Consumer Insights

Who buys Peanut Butter & Co?

A Peanut Butter & Co consumer is generally slightly higher income, Caucasian, and young adult age. Peanut Butter & Co consumers are more likely to purchase Peanut Butter & Co during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Peanut Butter & Co Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.7%
Total Basket $ (median)
$55.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peanut Butter & Co Consumer Demographics

demographic
index
Female
100
Male
100
<24
120
25-34
124
35-44
105
45-54
78
55-64
51
65+
78
African American
100
Asian
73
Caucasian
103
Hispanic
85
demographic
index
Has Kids
98
No Kids
104
- $20k
75
$20k-40k
92
$40k-60k
111
$60k-80k
91
$80k-100k
116
$100k-125k
112
$125k +
94
No College
60
College
103
Adv. Degree
134

Understand Peanut Butter & Co Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Peanut Butter & Co Basket Affinity & Size

brand
basket affinity
Archer Farms 6.8x
Sparkling Ice 6.6x
Almond Breeze 5.8x
Jennie-O 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
424

Where is Peanut Butter & Co Purchased?

channels
index
Club
10
Drug
13
Food
64
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Sparkling Ice 1.7x
Almond Breeze 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
74
Credit
116
Debit
100
Food Stamps
73

When is Peanut Butter & Co Purchased?

day of week
Sun
15.6%
Mon
13.6%
Tue
13.3%
Wed
10.2%
Thu
12.6%
Fri
16.6%
Sat
18.0%
time of day
Morning
14.6%
Noon
16.9%
Afternoon
33.5%
Evening
26.9%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Peanut Butter & Co consumers purchase?

check mark

Why do Peanut Butter & Co consumers try new brands?

check mark

Where do Peanut Butter & Co consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peanut Butter & Co Target Market

Arrow and target

Who actually buys Peanut Butter & Co? Do these consumers match the intended target market of Peanut Butter & Co?

Thought bubble

What motivates the target market to purchase Peanut Butter & Co?

magnifying glass

What other target market should Peanut Butter & Co look at?

venn diagram

Which other brands have a similar target market?

About Our Peanut Butter & Co Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.