Peanut Butter & Co Consumer Insights

Who buys Peanut Butter & Co?

A Peanut Butter & Co consumer is generally slightly higher income, Caucasian, and young adult age. Peanut Butter & Co consumers are more likely to purchase Peanut Butter & Co during larger pantry stocking trips. Brands such as Archer Farms, Sparkling Ice, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Peanut Butter & Co Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.7%
Total Basket $ (median)
$55.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peanut Butter & Co Consumer Demographics

demographic
index
Female
100
Male
100
<24
120
25-34
124
35-44
105
45-54
78
55-64
51
65+
78
African American
100
Asian
73
Caucasian
103
Hispanic
85
demographic
index
Has Kids
98
No Kids
104
- $20k
75
$20k-40k
92
$40k-60k
111
$60k-80k
91
$80k-100k
116
$100k-125k
112
$125k +
94
No College
60
College
103
Adv. Degree
134

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Peanut Butter & Co Basket Affinity & Size

brand
basket affinity
Archer Farms 6.8x
Sparkling Ice 6.6x
Almond Breeze 5.8x
Jennie-O 5.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
424

Where is Peanut Butter & Co Purchased?

channels
index
Club
10
Drug
13
Food
64
Mass
168
regions
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What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Sparkling Ice 1.7x
Almond Breeze 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
74
Credit
116
Debit
100
Food Stamps
73

When is Peanut Butter & Co Purchased?

day of week
Sun
15.6%
Mon
13.6%
Tue
13.3%
Wed
10.2%
Thu
12.6%
Fri
16.6%
Sat
18.0%
time of day
Morning
14.6%
Noon
16.9%
Afternoon
33.5%
Evening
26.9%
Late
8.1%

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Find Answers to Questions

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Which brands do Peanut Butter & Co consumers switch to?

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Why do consumers stop buying Peanut Butter & Co products?

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Which retailers do Peanut Butter & Co shoppers prefer to shop at?

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What motivates consumers to try Peanut Butter & Co products?

Research the Peanut Butter & Co Target Market

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Who actually buys Peanut Butter & Co? Do these consumers match the intended target market of Peanut Butter & Co?

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What motivates the target market to buy Peanut Butter & Co?

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What other target market should Peanut Butter & Co look at?

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Which other brands have a similar target market?

About Our Peanut Butter & Co Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.