Pearson's Consumer Insights

Who buys Pearson's? A Pearson's consumer is generally higher income, Caucasian, and senior age. Pearson's consumers are more likely to purchase Pearson's during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Pearson's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pearson's Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
58
35-44
95
45-54
120
55-64
145
65+
359
African American
41
Asian
54
Caucasian
117
Hispanic
37
demographic
index
Has Kids
78
No Kids
150
- $20k
103
$20k-40k
94
$40k-60k
98
$60k-80k
96
$80k-100k
101
$100k-125k
125
$125k +
92
No College
94
College
105
Adv. Degree
81

Understand Pearson's Consumer Behavior

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Pearson's Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 12.7x
Reese's Peanut Butter Cups 8.6x
Farmers Market 5.7x
Generic Pma 5.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
348

Where is Pearson's Purchased?

channels
index
Club
325
Dollar
2
Drug
57
Food
14
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.8x
Wrigley's Extra 1.6x
Cool Whip 1.6x

How Did They Pay?

method
index
Cash
100
Credit
122
Debit
86
Food Stamps
67

When is Pearson's Purchased?

day of week
Sun
12.0%
Mon
10.7%
Tue
14.2%
Wed
13.0%
Thu
14.4%
Fri
18.7%
Sat
16.9%
time of day
Morning
15.2%
Noon
20.5%
Afternoon
33.6%
Evening
25.6%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pearson's consumers purchase?

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Why do Pearson's consumers try new brands?

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Where do Pearson's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pearson's Target Market

Arrow and target

Who actually buys Pearson's? Do these consumers match the intended target market of Pearson's?

Thought bubble

What motivates the target market to purchase Pearson's?

magnifying glass

What other target market should Pearson's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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