Pearson's Consumer Insights

Who buys Pearson's?

A Pearson's consumer is generally higher income, Caucasian, and senior age. Pearson's consumers are more likely to purchase Pearson's during larger pantry stocking trips. Brands such as Hershey's Kisses, Reese's Peanut Butter Cups, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Pearson's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.1%
Total Basket $ (median)
$58.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pearson's Consumer Demographics

demographic
index
Female
101
Male
92
<24
59
25-34
58
35-44
95
45-54
120
55-64
145
65+
359
African American
41
Asian
54
Caucasian
117
Hispanic
37
demographic
index
Has Kids
78
No Kids
150
- $20k
103
$20k-40k
94
$40k-60k
98
$60k-80k
96
$80k-100k
101
$100k-125k
125
$125k +
92
No College
94
College
105
Adv. Degree
81

Understand Pearson's Consumer Behavior

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Pearson's Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 12.7x
Reese's Peanut Butter Cups 8.6x
Farmers Market 5.7x
Generic Pma 5.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
348

Where is Pearson's Purchased?

channels
index
Club
325
Dollar
2
Drug
57
Food
14
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.8x
Wrigley's Extra 1.6x
Cool Whip 1.6x

How Did They Pay?

method
index
Cash
100
Credit
122
Debit
86
Food Stamps
67

When is Pearson's Purchased?

day of week
Sun
12.0%
Mon
10.7%
Tue
14.2%
Wed
13.0%
Thu
14.4%
Fri
18.7%
Sat
16.9%
time of day
Morning
15.2%
Noon
20.5%
Afternoon
33.6%
Evening
25.6%
Late
5.1%

Get More Pearson's Data

Contact us for the latest Pearson's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pearson's consumers switch to?

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Why do consumers stop buying Pearson's products?

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Which retailers do Pearson's shoppers prefer to shop at?

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What motivates consumers to try Pearson's products?

Research the Pearson's Target Market

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Who actually buys Pearson's? Do these consumers match the intended target market of Pearson's?

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What motivates the target market to buy Pearson's?

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What other target market should Pearson's look at?

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Which other brands have a similar target market?

About Our Pearson's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.