Pebbles Consumer Insights

Who buys Pebbles? A Pebbles consumer is generally very low income, Hispanic, and adolescent age. Pebbles consumers are more likely to purchase Pebbles during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Kelloggs Frosted Flakes, and Kelloggs Froot Loops also tend to be purchased in the same trip. Sample consumer insights data below.

Pebbles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.3%
Total Basket $ (median)
$60.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pebbles Consumer Demographics

demographic
index
Female
102
Male
83
<24
115
25-34
101
35-44
115
45-54
96
55-64
46
65+
40
African American
60
Asian
78
Caucasian
99
Hispanic
140
demographic
index
Has Kids
117
No Kids
63
- $20k
117
$20k-40k
117
$40k-60k
106
$60k-80k
101
$80k-100k
101
$100k-125k
78
$125k +
76
No College
130
College
98
Adv. Degree
74

Understand Pebbles Consumer Behavior

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Pebbles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
453

Where is Pebbles Purchased?

channels
index
Club
4
Dollar
76
Drug
172
Food
84
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Hawaiian Punch 1.7x
General Mills Lucky Charms 1.7x
Kelloggs Frosted Flakes 1.7x

How Did They Pay?

method
index
Cash
134
Credit
69
Debit
96
Food Stamps
229

When is Pebbles Purchased?

day of week
Sun
18.9%
Mon
13.0%
Tue
13.0%
Wed
12.3%
Thu
12.6%
Fri
14.0%
Sat
16.2%
time of day
Morning
14.6%
Noon
15.0%
Afternoon
33.1%
Evening
27.7%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pebbles consumers purchase?

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Why do Pebbles consumers try new brands?

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Where do Pebbles consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pebbles Target Market

Arrow and target

Who actually buys Pebbles? Do these consumers match the intended target market of Pebbles?

Thought bubble

What motivates the target market to purchase Pebbles?

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What other target market should Pebbles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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