Pebbles Consumer Insights

Who buys Pebbles?

A Pebbles consumer is generally very low income, Hispanic, and adolescent age. Pebbles consumers are more likely to purchase Pebbles during larger pantry stocking trips. Brands such as Post Honey Bunches Of Oats, Kelloggs Frosted Flakes, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Pebbles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.3%
Total Basket $ (median)
$60.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pebbles Consumer Demographics

demographic
index
Female
102
Male
83
<24
115
25-34
101
35-44
115
45-54
96
55-64
46
65+
40
African American
60
Asian
78
Caucasian
99
Hispanic
140
demographic
index
Has Kids
117
No Kids
63
- $20k
117
$20k-40k
117
$40k-60k
106
$60k-80k
101
$80k-100k
101
$100k-125k
78
$125k +
76
No College
130
College
98
Adv. Degree
74

Understand Pebbles Consumer Behavior

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Pebbles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
453

Where is Pebbles Purchased?

channels
index
Club
4
Dollar
76
Drug
172
Food
84
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Hawaiian Punch 1.7x
General Mills Lucky Charms 1.7x
Kelloggs Frosted Flakes 1.7x

How Did They Pay?

method
index
Cash
134
Credit
69
Debit
96
Food Stamps
229

When is Pebbles Purchased?

day of week
Sun
18.9%
Mon
13.0%
Tue
13.0%
Wed
12.3%
Thu
12.6%
Fri
14.0%
Sat
16.2%
time of day
Morning
14.6%
Noon
15.0%
Afternoon
33.1%
Evening
27.7%
Late
9.5%

About Our Pebbles Consumer Insights

How do we know who buys Pebbles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pebbles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.