Pedialyte Consumer Insights

Who buys Pedialyte?

A Pedialyte consumer is generally very low income, Hispanic, and young adult age. Pedialyte consumers are more likely to purchase Pedialyte during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Pedialyte Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
25.3%
Total Basket $ (median)
$23.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedialyte Consumer Demographics

demographic
index
Female
98
Male
120
<24
154
25-34
165
35-44
90
45-54
50
55-64
58
65+
42
African American
121
Asian
170
Caucasian
81
Hispanic
187
demographic
index
Has Kids
113
No Kids
72
- $20k
135
$20k-40k
108
$40k-60k
110
$60k-80k
93
$80k-100k
92
$100k-125k
80
$125k +
89
No College
92
College
101
Adv. Degree
106

Understand Pedialyte Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pedialyte Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.5x
Gerber 19.2x
Canada Dry 8.1x
Gatorade G2 8.1x
basket size
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
154

Where is Pedialyte Purchased?

channels
index
Club
0
Dollar
4
Drug
443
Food
84
Gas & Convenience
11
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Huggies 1.9x
Gerber 1.9x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
131
Credit
85
Debit
92
Food Stamps
152

When is Pedialyte Purchased?

day of week
Sun
14.5%
Mon
14.7%
Tue
14.0%
Wed
13.1%
Thu
13.6%
Fri
14.4%
Sat
15.7%
time of day
Morning
17.0%
Noon
15.3%
Afternoon
29.3%
Evening
29.3%
Late
9.2%

About Our Pedialyte Consumer Insights

How do we know who buys Pedialyte? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pedialyte consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.