Pedialyte Consumer Insights

Who buys Pedialyte?

A Pedialyte consumer is generally very low income, Hispanic, and young adult age. Pedialyte consumers are more likely to purchase Pedialyte during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Pedialyte Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
25.3%
Total Basket $ (median)
$23.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pedialyte Consumer Demographics

demographic
index
Female
98
Male
120
<24
154
25-34
165
35-44
90
45-54
50
55-64
58
65+
42
African American
121
Asian
170
Caucasian
81
Hispanic
187
demographic
index
Has Kids
113
No Kids
72
- $20k
135
$20k-40k
108
$40k-60k
110
$60k-80k
93
$80k-100k
92
$100k-125k
80
$125k +
89
No College
92
College
101
Adv. Degree
106

Understand Pedialyte Consumer Behavior

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Pedialyte Basket Affinity & Size

brand
basket affinity
Gerber Graduates 20.5x
Gerber 19.2x
Canada Dry 8.1x
Gatorade G2 8.1x
basket size
index
Urgent Need (1-2 Items)
59
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
154

Where is Pedialyte Purchased?

channels
index
Club
0
Dollar
4
Drug
443
Food
84
Gas & Convenience
11
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Huggies 1.9x
Gerber 1.9x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
131
Credit
85
Debit
92
Food Stamps
152

When is Pedialyte Purchased?

day of week
Sun
14.5%
Mon
14.7%
Tue
14.0%
Wed
13.1%
Thu
13.6%
Fri
14.4%
Sat
15.7%
time of day
Morning
17.0%
Noon
15.3%
Afternoon
29.3%
Evening
29.3%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pedialyte consumers purchase?

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Why do Pedialyte consumers try new brands?

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Where do Pedialyte consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pedialyte Target Market

Arrow and target

Who actually buys Pedialyte? Do these consumers match the intended target market of Pedialyte?

Thought bubble

What motivates the target market to purchase Pedialyte?

magnifying glass

What other target market should Pedialyte look at?

venn diagram

Which other brands have a similar target market?

About Our Pedialyte Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.