PediaSure Consumer Insights

Who buys PediaSure?

A PediaSure consumer is generally very low income, Asian, and young adult age. PediaSure consumers are more likely to purchase PediaSure during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

PediaSure Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.98
% of Basket $ (median)
25.2%
Total Basket $ (median)
$63.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PediaSure Consumer Demographics

demographic
index
Female
100
Male
99
<24
88
25-34
144
35-44
108
45-54
65
55-64
28
65+
32
African American
128
Asian
305
Caucasian
67
Hispanic
186
demographic
index
Has Kids
133
No Kids
24
- $20k
142
$20k-40k
122
$40k-60k
93
$60k-80k
83
$80k-100k
91
$100k-125k
96
$125k +
93
No College
89
College
101
Adv. Degree
110

Understand PediaSure Consumer Behavior

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PediaSure Basket Affinity & Size

brand
basket affinity
Gerber Graduates 13.0x
Gerber 10.0x
Dannon Danimals 7.2x
Nutella 6.6x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
307

Where is PediaSure Purchased?

channels
index
Club
188
Dollar
0
Drug
81
Food
95
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Dannon Danimals 2.0x
Gerber 1.9x
Huggies 1.8x

How Did They Pay?

method
index
Cash
61
Credit
103
Debit
82
Food Stamps
352

When is PediaSure Purchased?

day of week
Sun
17.1%
Mon
14.1%
Tue
12.9%
Wed
12.7%
Thu
13.2%
Fri
14.0%
Sat
16.0%
time of day
Morning
13.9%
Noon
17.6%
Afternoon
31.9%
Evening
30.1%
Late
6.5%

Get More PediaSure Data

Contact us for the latest PediaSure consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do PediaSure consumers switch to?

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Why do consumers stop buying PediaSure products?

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Which retailers do PediaSure shoppers prefer to shop at?

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What motivates consumers to try PediaSure products?

Research the PediaSure Target Market

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Who actually buys PediaSure? Do these consumers match the intended target market of PediaSure?

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What motivates the target market to purchase PediaSure?

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What other target market should PediaSure look at?

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Which other brands have a similar target market?

About Our PediaSure Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.