PediaSure Consumer Insights

Who buys PediaSure? A PediaSure consumer is generally very low income, Asian, and young adult age. PediaSure consumers are more likely to purchase PediaSure during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

PediaSure Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.98
% of Basket $ (median)
25.2%
Total Basket $ (median)
$63.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PediaSure Consumer Demographics

demographic
index
Female
100
Male
99
<24
88
25-34
144
35-44
108
45-54
65
55-64
28
65+
32
African American
128
Asian
305
Caucasian
67
Hispanic
186
demographic
index
Has Kids
133
No Kids
24
- $20k
142
$20k-40k
122
$40k-60k
93
$60k-80k
83
$80k-100k
91
$100k-125k
96
$125k +
93
No College
89
College
101
Adv. Degree
110

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PediaSure Basket Affinity & Size

brand
basket affinity
Gerber Graduates 13.0x
Gerber 10.0x
Dannon Danimals 7.2x
Nutella 6.6x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
307

Where is PediaSure Purchased?

channels
index
Club
188
Dollar
0
Drug
81
Food
95
Gas & Convenience
1
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Dannon Danimals 2.0x
Gerber 1.9x
Huggies 1.8x

How Did They Pay?

method
index
Cash
61
Credit
103
Debit
82
Food Stamps
352

When is PediaSure Purchased?

day of week
Sun
17.1%
Mon
14.1%
Tue
12.9%
Wed
12.7%
Thu
13.2%
Fri
14.0%
Sat
16.0%
time of day
Morning
13.9%
Noon
17.6%
Afternoon
31.9%
Evening
30.1%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do PediaSure consumers purchase?

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Why do PediaSure consumers try new brands?

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Where do PediaSure consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PediaSure Target Market

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Who actually buys PediaSure? Do these consumers match the intended target market of PediaSure?

Thought bubble

What motivates the target market to purchase PediaSure?

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What other target market should PediaSure look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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