Pediasure Sidekicks Consumer Insights

Who buys Pediasure Sidekicks?

A Pediasure Sidekicks consumer is generally very low income, Asian, and young adult age. Pediasure Sidekicks consumers are more likely to purchase Pediasure Sidekicks during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Pediasure Sidekicks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.19
% of Basket $ (median)
18.2%
Total Basket $ (median)
$56.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pediasure Sidekicks Consumer Demographics

demographic
index
Female
102
Male
78
<24
62
25-34
163
35-44
109
45-54
39
55-64
33
65+
39
African American
106
Asian
197
Caucasian
81
Hispanic
162
demographic
index
Has Kids
134
No Kids
24
- $20k
133
$20k-40k
84
$40k-60k
108
$60k-80k
85
$80k-100k
108
$100k-125k
113
$125k +
87
No College
70
College
105
Adv. Degree
112

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Pediasure Sidekicks Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.3x
Gerber 11.6x
Dannon Danimals 6.2x
Neutrogena 6.1x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
397

Where is Pediasure Sidekicks Purchased?

channels
index
Club
33
Drug
66
Food
90
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Huggies 2.1x
Gerber 2.0x
Dannon Danimals 2.0x

How Did They Pay?

method
index
Cash
63
Credit
92
Debit
101
Food Stamps
233

When is Pediasure Sidekicks Purchased?

day of week
Sun
17.2%
Mon
14.4%
Tue
14.1%
Wed
11.6%
Thu
13.9%
Fri
13.3%
Sat
15.5%
time of day
Morning
16.5%
Noon
17.5%
Afternoon
32.4%
Evening
27.0%
Late
6.6%

About Our Pediasure Sidekicks Consumer Insights

How do we know who buys Pediasure Sidekicks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pediasure Sidekicks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.