Pedigree Consumer Insights

Who buys Pedigree?

A Pedigree consumer is generally lower income, Hispanic, and older age. Pedigree consumers are more likely to purchase Pedigree during larger pantry stocking trips. Brands such as Purina Friskies, Sunbeam, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Pedigree Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.50
% of Basket $ (median)
9.0%
Total Basket $ (median)
$49.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedigree Consumer Demographics

demographic
index
Female
100
Male
97
<24
104
25-34
93
35-44
89
45-54
117
55-64
137
65+
85
African American
64
Asian
64
Caucasian
103
Hispanic
118
demographic
index
Has Kids
89
No Kids
124
- $20k
101
$20k-40k
112
$40k-60k
107
$60k-80k
105
$80k-100k
96
$100k-125k
96
$125k +
72
No College
119
College
99
Adv. Degree
83

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Pedigree Basket Affinity & Size

brand
basket affinity
Purina Friskies 9.0x
Sunbeam 3.9x
Clorox 3.7x
Sunny Meadow 3.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
371

Where is Pedigree Purchased?

channels
index
Beauty
0
Club
176
Dollar
281
Drug
18
Food
65
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Purina Friskies 1.6x
Marlboro 1.6x
Angel Soft 1.4x

How Did They Pay?

method
index
Cash
103
Credit
83
Debit
121
Food Stamps
49

When is Pedigree Purchased?

day of week
Sun
16.7%
Mon
12.1%
Tue
11.4%
Wed
12.1%
Thu
12.6%
Fri
15.5%
Sat
19.5%
time of day
Morning
14.3%
Noon
17.4%
Afternoon
34.9%
Evening
27.9%
Late
5.5%

Get More Pedigree Data

Better understand Pedigree consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pedigree consumers switch to?

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Why do consumers stop buying Pedigree products?

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Which retailers do Pedigree shoppers prefer to shop at?

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What motivates consumers to try Pedigree products?

Research the Pedigree Target Market

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Who actually buys Pedigree? Do these consumers match the intended target market of Pedigree?

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What motivates the target market to buy Pedigree?

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What other target market should Pedigree look at?

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Which other brands have a similar target market?

About Our Pedigree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.