Pedigree Consumer Insights

Who buys Pedigree? A Pedigree consumer is generally lower income, Hispanic, and older age. Pedigree consumers are more likely to purchase Pedigree during larger pantry stocking trips. Brands such as Purina Friskies, Sunbeam, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Pedigree Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.50
% of Basket $ (median)
9.0%
Total Basket $ (median)
$49.83

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pedigree Consumer Demographics

demographic
index
Female
100
Male
97
<24
104
25-34
93
35-44
89
45-54
117
55-64
137
65+
85
African American
64
Asian
64
Caucasian
103
Hispanic
118
demographic
index
Has Kids
89
No Kids
124
- $20k
101
$20k-40k
112
$40k-60k
107
$60k-80k
105
$80k-100k
96
$100k-125k
96
$125k +
72
No College
119
College
99
Adv. Degree
83

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Pedigree Basket Affinity & Size

brand
basket affinity
Purina Friskies 9.0x
Sunbeam 3.9x
Clorox 3.7x
Sunny Meadow 3.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
371

Where is Pedigree Purchased?

channels
index
Beauty
0
Club
176
Dollar
281
Drug
18
Food
65
Gas & Convenience
6
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Purina Friskies 1.6x
Marlboro 1.6x
Angel Soft 1.4x

How Did They Pay?

method
index
Cash
103
Credit
83
Debit
121
Food Stamps
49

When is Pedigree Purchased?

day of week
Sun
16.7%
Mon
12.1%
Tue
11.4%
Wed
12.1%
Thu
12.6%
Fri
15.5%
Sat
19.5%
time of day
Morning
14.3%
Noon
17.4%
Afternoon
34.9%
Evening
27.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pedigree consumers purchase?

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Why do Pedigree consumers try new brands?

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Where do Pedigree consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pedigree Target Market

Arrow and target

Who actually buys Pedigree? Do these consumers match the intended target market of Pedigree?

Thought bubble

What motivates the target market to purchase Pedigree?

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What other target market should Pedigree look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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