Pedigree Adult Consumer Insights

Who buys Pedigree Adult? A Pedigree Adult consumer is generally lower income, Hispanic, and adolescent age. Pedigree Adult consumers are more likely to purchase Pedigree Adult during larger pantry stocking trips. Brands such as Kraft Singles, Purina Friskies, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Pedigree Adult Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.98
% of Basket $ (median)
28.1%
Total Basket $ (median)
$71.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pedigree Adult Consumer Demographics

demographic
index
Female
101
Male
90
<24
119
25-34
108
35-44
96
45-54
104
55-64
95
65+
50
African American
67
Asian
58
Caucasian
102
Hispanic
130
demographic
index
Has Kids
102
No Kids
96
- $20k
112
$20k-40k
123
$40k-60k
117
$60k-80k
102
$80k-100k
90
$100k-125k
89
$125k +
51
No College
132
College
99
Adv. Degree
69

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Pedigree Adult Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.7x
Purina Friskies 5.2x
Generic Pma 5.0x
Gain 4.9x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
225

Where is Pedigree Adult Purchased?

channels
index
Club
290
Dollar
383
Drug
13
Food
17
Gas & Convenience
1
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Sunbeam 1.6x
Totino's Party Pizza 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
94
Credit
76
Debit
130
Food Stamps
65

When is Pedigree Adult Purchased?

day of week
Sun
16.6%
Mon
12.2%
Tue
11.7%
Wed
11.7%
Thu
12.2%
Fri
16.0%
Sat
19.6%
time of day
Morning
13.3%
Noon
17.7%
Afternoon
34.5%
Evening
28.9%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pedigree Adult consumers purchase?

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Why do Pedigree Adult consumers try new brands?

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Where do Pedigree Adult consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pedigree Adult Target Market

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Who actually buys Pedigree Adult? Do these consumers match the intended target market of Pedigree Adult?

Thought bubble

What motivates the target market to purchase Pedigree Adult?

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What other target market should Pedigree Adult look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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