Pedigree Adult Consumer Insights

Who buys Pedigree Adult?

A Pedigree Adult consumer is generally lower income, Hispanic, and adolescent age. Pedigree Adult consumers are more likely to purchase Pedigree Adult during larger pantry stocking trips. Brands such as Kraft Singles, Purina Friskies, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Pedigree Adult Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.98
% of Basket $ (median)
28.1%
Total Basket $ (median)
$71.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedigree Adult Consumer Demographics

demographic
index
Female
101
Male
90
<24
119
25-34
108
35-44
96
45-54
104
55-64
95
65+
50
African American
67
Asian
58
Caucasian
102
Hispanic
130
demographic
index
Has Kids
102
No Kids
96
- $20k
112
$20k-40k
123
$40k-60k
117
$60k-80k
102
$80k-100k
90
$100k-125k
89
$125k +
51
No College
132
College
99
Adv. Degree
69

Understand Pedigree Adult Consumer Behavior

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Pedigree Adult Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.7x
Purina Friskies 5.2x
Generic Pma 5.0x
Gain 4.9x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
225

Where is Pedigree Adult Purchased?

channels
index
Club
290
Dollar
383
Drug
13
Food
17
Gas & Convenience
1
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Sunbeam 1.6x
Totino's Party Pizza 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
94
Credit
76
Debit
130
Food Stamps
65

When is Pedigree Adult Purchased?

day of week
Sun
16.6%
Mon
12.2%
Tue
11.7%
Wed
11.7%
Thu
12.2%
Fri
16.0%
Sat
19.6%
time of day
Morning
13.3%
Noon
17.7%
Afternoon
34.5%
Evening
28.9%
Late
5.6%

About Our Pedigree Adult Consumer Insights

How do we know who buys Pedigree Adult? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pedigree Adult consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.