Pedigree Dentastix Consumer Insights

Who buys Pedigree Dentastix?

A Pedigree Dentastix consumer is generally median income, Caucasian, and older age. Pedigree Dentastix consumers are more likely to purchase Pedigree Dentastix during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Pedigree Dentastix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.18
% of Basket $ (median)
9.9%
Total Basket $ (median)
$72.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedigree Dentastix Consumer Demographics

demographic
index
Female
101
Male
88
<24
101
25-34
95
35-44
77
45-54
127
55-64
151
65+
133
African American
46
Asian
75
Caucasian
107
Hispanic
92
demographic
index
Has Kids
75
No Kids
156
- $20k
78
$20k-40k
94
$40k-60k
100
$60k-80k
108
$80k-100k
100
$100k-125k
107
$125k +
104
No College
98
College
101
Adv. Degree
98

Understand Pedigree Dentastix Consumer Behavior

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Pedigree Dentastix Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.5x
Febreze 4.5x
Kelloggs Frosted Flakes 4.3x
Nestle Pure Life 4.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
353

Where is Pedigree Dentastix Purchased?

channels
index
Club
209
Dollar
86
Drug
22
Food
67
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Purina Friskies 1.4x
International Delight 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
83
Credit
105
Debit
109
Food Stamps
32

When is Pedigree Dentastix Purchased?

day of week
Sun
15.9%
Mon
11.5%
Tue
11.5%
Wed
12.0%
Thu
13.3%
Fri
15.6%
Sat
20.1%
time of day
Morning
13.9%
Noon
19.7%
Afternoon
37.5%
Evening
24.5%
Late
4.4%

About Our Pedigree Dentastix Consumer Insights

How do we know who buys Pedigree Dentastix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pedigree Dentastix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.