Pedigree Dentastix Consumer Insights

Who buys Pedigree Dentastix? Pedigree Dentastix consumers are generally median income, Caucasian, and older age. Pedigree Dentastix consumers are more likely to purchase Pedigree Dentastix during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Pedigree Dentastix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.18
% of Basket $ (median)
9.9%
Total Basket $ (median)
$72.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pedigree Dentastix Consumer Demographics

demographic
index
Female
101
Male
88
<24
101
25-34
95
35-44
77
45-54
127
55-64
151
65+
133
African American
46
Asian
75
Caucasian
107
Hispanic
92
demographic
index
Has Kids
75
No Kids
156
- $20k
78
$20k-40k
94
$40k-60k
100
$60k-80k
108
$80k-100k
100
$100k-125k
107
$125k +
104
No College
98
College
101
Adv. Degree
98

Understand Pedigree Dentastix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pedigree Dentastix Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.5x
Febreze 4.5x
Kelloggs Frosted Flakes 4.3x
Nestle Pure Life 4.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
353

Where is Pedigree Dentastix Purchased?

channels
index
Club
209
Dollar
86
Drug
22
Food
67
Gas & Convenience
2
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Purina Friskies 1.4x
International Delight 1.3x
Lean Cuisine 1.3x

How Did They Pay?

method
index
Cash
83
Credit
105
Debit
109
Food Stamps
32

When is Pedigree Dentastix Purchased?

day of week
Sun
15.9%
Mon
11.5%
Tue
11.5%
Wed
12.0%
Thu
13.3%
Fri
15.6%
Sat
20.1%
time of day
Morning
13.9%
Noon
19.7%
Afternoon
37.5%
Evening
24.5%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pedigree Dentastix consumers purchase?

check mark

Why do Pedigree Dentastix consumers try new brands?

check mark

Where do Pedigree Dentastix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pedigree Dentastix Target Market

Arrow and target

Who actually buys Pedigree Dentastix? Do these consumers match the intended target market of Pedigree Dentastix?

Thought bubble

What motivates the target market to purchase Pedigree Dentastix?

magnifying glass

What other target market should Pedigree Dentastix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us