Pedigree Small Dog Consumer Insights

Who buys Pedigree Small Dog?

A Pedigree Small Dog consumer is generally lower income, Hispanic, and upper middle age. Pedigree Small Dog consumers are more likely to purchase Pedigree Small Dog during larger pantry stocking trips. Brands such as Charmin, Febreze, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Pedigree Small Dog Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.00
% of Basket $ (median)
17.7%
Total Basket $ (median)
$56.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedigree Small Dog Consumer Demographics

demographic
index
Female
101
Male
88
<24
113
25-34
94
35-44
91
45-54
124
55-64
111
65+
80
African American
103
Asian
77
Caucasian
98
Hispanic
139
demographic
index
Has Kids
98
No Kids
105
- $20k
115
$20k-40k
122
$40k-60k
117
$60k-80k
101
$80k-100k
97
$100k-125k
84
$125k +
49
No College
138
College
100
Adv. Degree
55

Understand Pedigree Small Dog Consumer Behavior

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Pedigree Small Dog Basket Affinity & Size

brand
basket affinity
Charmin 8.7x
Febreze 6.7x
Lays Wavy 5.8x
Sunny Meadow 5.7x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
276

Where is Pedigree Small Dog Purchased?

channels
index
Club
41
Dollar
675
Drug
36
Food
7
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
105
Credit
65
Debit
136
Food Stamps
46

When is Pedigree Small Dog Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
11.8%
Wed
10.8%
Thu
12.7%
Fri
14.2%
Sat
20.4%
time of day
Morning
14.5%
Noon
14.6%
Afternoon
33.0%
Evening
30.4%
Late
7.6%

About Our Pedigree Small Dog Consumer Insights

How do we know who buys Pedigree Small Dog? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pedigree Small Dog consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.