Pedigree Small Dog Consumer Insights

Who buys Pedigree Small Dog?

A Pedigree Small Dog consumer is generally lower income, Hispanic, and upper middle age. Pedigree Small Dog consumers are more likely to purchase Pedigree Small Dog during larger pantry stocking trips. Brands such as Charmin, Febreze, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Pedigree Small Dog Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.00
% of Basket $ (median)
17.7%
Total Basket $ (median)
$56.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pedigree Small Dog Consumer Demographics

demographic
index
Female
101
Male
88
<24
113
25-34
94
35-44
91
45-54
124
55-64
111
65+
80
African American
103
Asian
77
Caucasian
98
Hispanic
139
demographic
index
Has Kids
98
No Kids
105
- $20k
115
$20k-40k
122
$40k-60k
117
$60k-80k
101
$80k-100k
97
$100k-125k
84
$125k +
49
No College
138
College
100
Adv. Degree
55

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Pedigree Small Dog Basket Affinity & Size

brand
basket affinity
Charmin 8.7x
Febreze 6.7x
Lays Wavy 5.8x
Sunny Meadow 5.7x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
276

Where is Pedigree Small Dog Purchased?

channels
index
Club
41
Dollar
675
Drug
36
Food
7
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
105
Credit
65
Debit
136
Food Stamps
46

When is Pedigree Small Dog Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
11.8%
Wed
10.8%
Thu
12.7%
Fri
14.2%
Sat
20.4%
time of day
Morning
14.5%
Noon
14.6%
Afternoon
33.0%
Evening
30.4%
Late
7.6%

Get More Pedigree Small Dog Data

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Find Answers to Questions

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Which brands do Pedigree Small Dog consumers switch to?

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Why do consumers stop buying Pedigree Small Dog products?

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Which retailers do Pedigree Small Dog shoppers prefer to shop at?

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What motivates consumers to try Pedigree Small Dog products?

Research the Pedigree Small Dog Target Market

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Who actually buys Pedigree Small Dog? Do these consumers match the intended target market of Pedigree Small Dog?

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What motivates the target market to buy Pedigree Small Dog?

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What other target market should Pedigree Small Dog look at?

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Which other brands have a similar target market?

About Our Pedigree Small Dog Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.