Pedigree Small Dog Consumer Insights

Who buys Pedigree Small Dog? A Pedigree Small Dog consumer is generally lower income, Hispanic, and upper middle age. Pedigree Small Dog consumers are more likely to purchase Pedigree Small Dog during larger pantry stocking trips. Brands such as Charmin, Febreze, and Lays Wavy also tend to be purchased in the same trip. Sample consumer insights data below.

Pedigree Small Dog Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.00
% of Basket $ (median)
17.7%
Total Basket $ (median)
$56.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pedigree Small Dog Consumer Demographics

demographic
index
Female
101
Male
88
<24
113
25-34
94
35-44
91
45-54
124
55-64
111
65+
80
African American
103
Asian
77
Caucasian
98
Hispanic
139
demographic
index
Has Kids
98
No Kids
105
- $20k
115
$20k-40k
122
$40k-60k
117
$60k-80k
101
$80k-100k
97
$100k-125k
84
$125k +
49
No College
138
College
100
Adv. Degree
55

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Pedigree Small Dog Basket Affinity & Size

brand
basket affinity
Charmin 8.7x
Febreze 6.7x
Lays Wavy 5.8x
Sunny Meadow 5.7x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
276

Where is Pedigree Small Dog Purchased?

channels
index
Club
41
Dollar
675
Drug
36
Food
7
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Bar-S 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
105
Credit
65
Debit
136
Food Stamps
46

When is Pedigree Small Dog Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
11.8%
Wed
10.8%
Thu
12.7%
Fri
14.2%
Sat
20.4%
time of day
Morning
14.5%
Noon
14.6%
Afternoon
33.0%
Evening
30.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pedigree Small Dog consumers purchase?

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Why do Pedigree Small Dog consumers try new brands?

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Where do Pedigree Small Dog consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pedigree Small Dog Target Market

Arrow and target

Who actually buys Pedigree Small Dog? Do these consumers match the intended target market of Pedigree Small Dog?

Thought bubble

What motivates the target market to purchase Pedigree Small Dog?

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What other target market should Pedigree Small Dog look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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