Peeps Consumer Insights

Who buys Peeps?

A Peeps consumer is generally very high income, Caucasian, and lower middle age. Peeps consumers are more likely to purchase Peeps during larger pantry stocking trips. Brands such as Cadbury, Reese's, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Peeps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.7%
Total Basket $ (median)
$42.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peeps Consumer Demographics

demographic
index
Female
102
Male
82
<24
69
25-34
86
35-44
110
45-54
105
55-64
96
65+
96
African American
39
Asian
46
Caucasian
112
Hispanic
78
demographic
index
Has Kids
110
No Kids
77
- $20k
92
$20k-40k
87
$40k-60k
97
$60k-80k
95
$80k-100k
105
$100k-125k
114
$125k +
117
No College
96
College
101
Adv. Degree
101

Understand Peeps Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Peeps Basket Affinity & Size

brand
basket affinity
Cadbury 37.2x
Reese's 27.1x
Skittles 10.7x
Lindt 9.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
360

Where is Peeps Purchased?

channels
index
Beauty
1
Club
0
Dollar
216
Drug
122
Food
16
Gas & Convenience
14
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.5x
Dannon Danimals 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
89
Credit
93
Debit
114
Food Stamps
84

When is Peeps Purchased?

day of week
Sun
11.8%
Mon
11.5%
Tue
11.7%
Wed
13.4%
Thu
13.4%
Fri
18.0%
Sat
20.2%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
33.6%
Evening
27.1%
Late
7.7%

About Our Peeps Consumer Insights

How do we know who buys Peeps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Peeps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.