Peet's Coffee Consumer Insights

Who buys Peet's Coffee?

A Peet's Coffee consumer is generally very high income, Asian, and older age. Peet's Coffee consumers are more likely to purchase Peet's Coffee during larger pantry stocking trips. Brands such as Skippy, Horizon Organic, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Peet's Coffee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$60.10

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peet's Coffee Consumer Demographics

demographic
index
Female
95
Male
151
<24
63
25-34
79
35-44
100
45-54
120
55-64
126
65+
124
African American
22
Asian
383
Caucasian
79
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
39
$40k-60k
81
$60k-80k
80
$80k-100k
113
$100k-125k
98
$125k +
255
No College
55
College
108
Adv. Degree
116

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Peet's Coffee Basket Affinity & Size

brand
basket affinity
Skippy 10.9x
Horizon Organic 9.7x
Quaker Chewy 8.3x
Nabisco Triscuit 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
369

Where is Peet's Coffee Purchased?

channels
index
Club
283
Drug
16
Food
144
Gas & Convenience
1
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Oroweat 2.0x
Starbucks 1.7x
Sabra 1.7x

How Did They Pay?

method
index
Cash
113
Credit
116
Debit
88
Food Stamps
33

When is Peet's Coffee Purchased?

day of week
Sun
19.5%
Mon
15.0%
Tue
10.9%
Wed
12.6%
Thu
11.7%
Fri
13.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
16.0%
Afternoon
37.6%
Evening
27.1%
Late
4.5%

About Our Peet's Coffee Consumer Insights

How do we know who buys Peet's Coffee? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Peet's Coffee consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.