Peet's Coffee Consumer Insights

Who buys Peet's Coffee? A Peet's Coffee consumer is generally very high income, Asian, and older age. Peet's Coffee consumers are more likely to purchase Peet's Coffee during larger pantry stocking trips. Brands such as Skippy, Horizon Organic, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Peet's Coffee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$60.10

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peet's Coffee Consumer Demographics

demographic
index
Female
95
Male
151
<24
63
25-34
79
35-44
100
45-54
120
55-64
126
65+
124
African American
22
Asian
383
Caucasian
79
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
39
$40k-60k
81
$60k-80k
80
$80k-100k
113
$100k-125k
98
$125k +
255
No College
55
College
108
Adv. Degree
116

Understand Peet's Coffee Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Peet's Coffee Basket Affinity & Size

brand
basket affinity
Skippy 10.9x
Horizon Organic 9.7x
Quaker Chewy 8.3x
Nabisco Triscuit 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
369

Where is Peet's Coffee Purchased?

channels
index
Club
283
Drug
16
Food
144
Gas & Convenience
1
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Oroweat 2.0x
Starbucks 1.7x
Sabra 1.7x

How Did They Pay?

method
index
Cash
113
Credit
116
Debit
88
Food Stamps
33

When is Peet's Coffee Purchased?

day of week
Sun
19.5%
Mon
15.0%
Tue
10.9%
Wed
12.6%
Thu
11.7%
Fri
13.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
16.0%
Afternoon
37.6%
Evening
27.1%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Peet's Coffee consumers purchase?

check mark

Why do Peet's Coffee consumers try new brands?

check mark

Where do Peet's Coffee consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peet's Coffee Target Market

Arrow and target

Who actually buys Peet's Coffee? Do these consumers match the intended target market of Peet's Coffee?

Thought bubble

What motivates the target market to purchase Peet's Coffee?

magnifying glass

What other target market should Peet's Coffee look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us