Peet's Coffee Consumer Insights

Who buys Peet's Coffee?

A Peet's Coffee consumer is generally very high income, Asian, and older age. Peet's Coffee consumers are more likely to purchase Peet's Coffee during larger pantry stocking trips. Brands such as Skippy, Horizon Organic, and Quaker Chewy also tend to be purchased in the same trip. See sample consumer insights data below.

Peet's Coffee Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.98
% of Basket $ (median)
14.9%
Total Basket $ (median)
$60.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peet's Coffee Consumer Demographics

demographic
index
Female
95
Male
151
<24
63
25-34
79
35-44
100
45-54
120
55-64
126
65+
124
African American
22
Asian
383
Caucasian
79
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
39
$40k-60k
81
$60k-80k
80
$80k-100k
113
$100k-125k
98
$125k +
255
No College
55
College
108
Adv. Degree
116

Understand Peet's Coffee Consumer Behavior

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Peet's Coffee Basket Affinity & Size

brand
basket affinity
Skippy 10.9x
Horizon Organic 9.7x
Quaker Chewy 8.3x
Nabisco Triscuit 7.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
369

Where is Peet's Coffee Purchased?

channels
index
Club
283
Drug
16
Food
144
Gas & Convenience
1
Mass
46
regions
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What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Oroweat 2.0x
Starbucks 1.7x
Sabra 1.7x

How Did They Pay?

method
index
Cash
113
Credit
116
Debit
88
Food Stamps
33

When is Peet's Coffee Purchased?

day of week
Sun
19.5%
Mon
15.0%
Tue
10.9%
Wed
12.6%
Thu
11.7%
Fri
13.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
16.0%
Afternoon
37.6%
Evening
27.1%
Late
4.5%

Get More Peet's Coffee Data

Better understand Peet's Coffee consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Peet's Coffee consumers switch to?

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Why do consumers stop buying Peet's Coffee products?

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Which retailers do Peet's Coffee shoppers prefer to shop at?

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What motivates consumers to try Peet's Coffee products?

Research the Peet's Coffee Target Market

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Who actually buys Peet's Coffee? Do these consumers match the intended target market of Peet's Coffee?

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What motivates the target market to buy Peet's Coffee?

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What other target market should Peet's Coffee look at?

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Which other brands have a similar target market?

About Our Peet's Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.