Pennington Consumer Insights

Who buys Pennington? A Pennington consumer is generally slightly higher income, Caucasian, and senior age. Pennington consumers are more likely to purchase Pennington during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Pennington Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.68
% of Basket $ (median)
12.0%
Total Basket $ (median)
$72.46

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pennington Consumer Demographics

demographic
index
Female
100
Male
104
<24
49
25-34
58
35-44
76
45-54
120
55-64
247
65+
335
African American
50
Asian
25
Caucasian
120
Hispanic
31
demographic
index
Has Kids
72
No Kids
164
- $20k
96
$20k-40k
100
$40k-60k
106
$60k-80k
102
$80k-100k
108
$100k-125k
95
$125k +
84
No College
151
College
89
Adv. Degree
94

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Pennington Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.3x
Sunny Meadow 5.6x
Marketside 5.1x
Puffs 5.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
358

Where is Pennington Purchased?

channels
index
Club
12
Dollar
1
Drug
0
Food
0
Gas & Convenience
0
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Purina Friskies 1.6x
Duncan Hines 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
97
Credit
100
Debit
115
Food Stamps
23

When is Pennington Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
12.0%
Wed
11.9%
Thu
11.7%
Fri
15.3%
Sat
19.5%
time of day
Morning
19.1%
Noon
21.0%
Afternoon
36.7%
Evening
18.4%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pennington consumers purchase?

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Why do Pennington consumers try new brands?

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Where do Pennington consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pennington Target Market

Arrow and target

Who actually buys Pennington? Do these consumers match the intended target market of Pennington?

Thought bubble

What motivates the target market to purchase Pennington?

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What other target market should Pennington look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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