Pennington Consumer Insights

Who buys Pennington?

A Pennington consumer is generally slightly higher income, Caucasian, and senior age. Pennington consumers are more likely to purchase Pennington during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Pennington Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.68
% of Basket $ (median)
12.0%
Total Basket $ (median)
$72.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pennington Consumer Demographics

demographic
index
Female
100
Male
104
<24
49
25-34
58
35-44
76
45-54
120
55-64
247
65+
335
African American
50
Asian
25
Caucasian
120
Hispanic
31
demographic
index
Has Kids
72
No Kids
164
- $20k
96
$20k-40k
100
$40k-60k
106
$60k-80k
102
$80k-100k
108
$100k-125k
95
$125k +
84
No College
151
College
89
Adv. Degree
94

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Pennington Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.3x
Sunny Meadow 5.6x
Marketside 5.1x
Puffs 5.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
358

Where is Pennington Purchased?

channels
index
Club
12
Dollar
1
Drug
0
Food
0
Gas & Convenience
0
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Purina Friskies 1.6x
Duncan Hines 1.5x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
97
Credit
100
Debit
115
Food Stamps
23

When is Pennington Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
12.0%
Wed
11.9%
Thu
11.7%
Fri
15.3%
Sat
19.5%
time of day
Morning
19.1%
Noon
21.0%
Afternoon
36.7%
Evening
18.4%
Late
4.7%

Get More Pennington Data

Contact us for the latest Pennington consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pennington consumers switch to?

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Why do consumers stop buying Pennington products?

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Which retailers do Pennington shoppers prefer to shop at?

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What motivates consumers to try Pennington products?

Research the Pennington Target Market

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Who actually buys Pennington? Do these consumers match the intended target market of Pennington?

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What motivates the target market to buy Pennington?

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What other target market should Pennington look at?

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Which other brands have a similar target market?

About Our Pennington Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.